Unou Jikenn, Inc. diseinatzailearen Kokorozashi Mirror Korporazio-nortasunaren seinaletika

Unou Jikenn, Inc. diseinatzailearen Kokorozashi Mirror Korporazio-nortasunaren seinaletika lana 2026 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Publizitate, Marketing eta Komunikazio Diseinua Lehiaketa Kategorian.

BrontzePublizitatea· 2026

Kokorozashi Mirror Korporazio-nortasunaren seinaletika

diseinatzailea: Unou Jikenn, Inc.

Bezeroa: Mitsui & Co., Ltd.

Brontzezko Saria A' Design Award Irabazlea Publizitatea Kategorian

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Koloreak

Diseinua

Kokorozashi Mirror Korporazio-nortasunaren seinaletika Diseinuari Buruz

Kokorozashi Mirror korporazio-nortasunaren seinaletika instalazio bat da, Mitsui & Co., Ltd. enpresarentzat sortua. Seinaletika enpresaren egoitza nagusiarekin lotzen den geltoki-pasabide batean kokatuta dago. Langileen eta laneko eszenen argazkiek hamar negozio-sail irudikatzen dituzte. Irudien gainean jarritako eskuz idatzitako mezuek sail bakoitzaren asmoak adierazten dituzte. Pasabidearen amaieran ispilu bat dago, eta bertan markaren leloa ageri da: It all begins with Kokorozashi. Ikusleek beren isla mezuarekin batera ikusten dute, eta horrek hausnarketa pertsonalera gonbidatzen ditu.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Kokorozashi Mirror Korporazio-nortasunaren seinaletika Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Kokorozashi Mirror Korporazio-nortasunaren seinaletika oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Kokorozashi Mirror Korporazio-nortasunaren seinaletika beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Neurriak eta Ontziratzea: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Etiketak: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Produkzio Teknologia: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Diseinu Erronka: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Ikerketa: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Inspirazioa: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Proiektuaren Iraupena: Published: August 28, 2025 to Present in Tokyo, Japan.
Eragiketa Fluxua: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Taldekideak: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Irudi Kredituak: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.