Zona Lehen funtzioa: Marka eta ontziratzea by Cansu Dagbagli Ferreira

Zona Lehen funtzioa: Marka eta ontziratzea by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 Zilarrezko Saria A' Design Award in Publizitate, Marketing eta Komunikazio Diseinua Competition Category.

ZilarPublizitatea· 2026

Zona Lehen funtzioa: Marka eta ontziratzea

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

Zilarrezko Saria A' Design Award Winner in Publizitatea Category

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Colors

The Design

About Zona Lehen funtzioa: Marka eta ontziratzea

Liburuaren testua: Zona Angolako lehen hard seltzer-a da, bertako ondarea estetika garaikidearekin uztartzen duena, Huamboko iturburuetan eta Okavango ibaian inspiratutako marka identitatea duena. Diseinua estetika garaikide eta ausart batean oinarritzen da, arreta erakartzeko fruta oinarritzat hartzen duten paleta monokromatikoak eta ikono geometrikoak erabiltzen dituena. Neurrira egindako logotipoak ezkutuko ur-zipriztin bat dakar, bizitzaren funtsa eta ibaien isuria sinbolizatuz. Kolore biziak diseinu garbi eta zuri batekin konbinatuz, Zonak esperientzia bisual fresko eta pizgarria eskaintzen du, bere jatorria begirada gazte eta diseinuan aurreratu baten bidez ospatuz.

The Recognition

About the Zilarrezko Saria A' Design Award

Zona Lehen funtzioa: Marka eta ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Zona Lehen funtzioa: Marka eta ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Zona Lehen funtzioa: Marka eta ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.