Yian Xiang diseinatzailearen Sunday Park Lehen Funtzioa: Markaren Identitatea

Yian Xiang diseinatzailearen Sunday Park Lehen Funtzioa: Markaren Identitatea lana 2026 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Publizitate, Marketing eta Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaPublizitatea· 2026

Sunday Park Lehen Funtzioa: Markaren Identitatea

diseinatzailea: Yian Xiang

Bezeroa: Xiang Yian

Burdinazko Saria A' Design Award Irabazlea Publizitatea Kategorian

4,752

Egiaztatutako Sari Irabazlea

#181394 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Sunday Park Lehen Funtzioa: Markaren Identitatea Diseinuari Buruz

Sunday Park Markaren Identitatea maskoten bizimodu garaikidearen sektorerako garatutako sistema bisual egituratu bat da. Diseinuak esparru malgu bat eraikitzen du tipografia diziplinatuaren, kolore-harreman orekatuen eta sareta-logika eskalagarriaren bidez. Berotasun bisuala formaltasun neurtuarekin uztartuz, sistemak gehiegizko apaindura saihesten du, eskuragarri eta hurbilgarri izaten jarraitzen duen bitartean. Bere egitura moldagarriak ontziraketan, inprimaketan eta plataforma digitaletan erabilera koherentea ahalbidetzen du, markari argitasuna eta epe luzerako koherentzia bisuala mantentzen lagunduz.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Sunday Park Lehen Funtzioa: Markaren Identitatea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Sunday Park Lehen Funtzioa: Markaren Identitatea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Sunday Park Lehen Funtzioa: Markaren Identitatea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
Neurriak eta Ontziratzea: The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
Etiketak: Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
Produkzio Teknologia: The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
Diseinu Erronka: The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
Ikerketa: Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability.
Inspirazioa: The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
Proiektuaren Iraupena: The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
Eragiketa Fluxua: The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
Patenteak: Copyrights belong to Xiang Yian, 2026.
Taldekideak: Xiang Yian
Irudi Kredituak: Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026