China Moutai Txikizkako Dendaren Barne Diseinua by Scene Aesthetics Design Co., Ltd

China Moutai Txikizkako Dendaren Barne Diseinua by Scene Aesthetics Design Co., Ltd is a highly esteemed winner of the very prestigious 2026 Brontzezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

BrontzeBarrualdea· 2026

China Moutai Txikizkako Dendaren Barne Diseinua

by Scene Aesthetics Design Co., Ltd

Client: Scene Aesthetics Design Co., Ltd

Brontzezko Saria A' Design Award Winner in Barrualdea Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About China Moutai Txikizkako Dendaren Barne Diseinua

China Moutai 317 metro koadroko txikizkako denda baten barne diseinua da, baijiu marka baten esperientzia-gunerako sortua. Diseinuak produktuen erakusketa instalazio interaktiboekin uztartzen du. Basartoa eta garia erritmodun antolamenduetan kokatuta daude, eskualdeko nortasuna adierazteko. Kolore-gurpil batek likorearen kolorea adinarekin nola aldatzen den erakusten du, eta zapore-horma batek saltsa-aromak azaltzen ditu grafikoen eta usain-moduluen bidez. Pantaila zulodunek buztinezko ontzien mikroporoak gogorarazten dituzte eta banatzaile gisa jarduten dute. Zur argiek, metalezko xehetasunek eta ostra-gris eta zuri apurtuko akaberek osatzen dute kolore-paleta.

The Recognition

About the Brontzezko Saria A' Design Award

China Moutai Txikizkako Dendaren Barne Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. China Moutai Txikizkako Dendaren Barne Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. China Moutai Txikizkako Dendaren Barne Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Dimensions & Packaging: 317 square meters
Tags: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Production Technology: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Design Challenge: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Research: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Inspiration: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Project Duration: The first flagship store is expected to open in Singapore in June 2026.
Operation Flow: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Team Members: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang