Zhou Jingkuan diseinatzailearen Tao Hua Ji Opari Kutxaren Bilgarria

Zhou Jingkuan diseinatzailearen Tao Hua Ji Opari Kutxaren Bilgarria lana 2026 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2026

Tao Hua Ji Opari Kutxaren Bilgarria

diseinatzailea: Zhou Jingkuan

Bezeroa: Dong'e E Jiao

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Tao Hua Ji Opari Kutxaren Bilgarria Diseinuari Buruz

Tao Hua Ji azala elikatzen laguntzen duen mokadu baten opari-kutxarako bilgarri diseinua da, emakumeei zuzendua. Loratzen ari den mertxika-lore arrosa tridimentsional bat da ikus-elementu nagusia, marka-izena eta markaren ikus-baliabideak islatuz. Urreztatzeak eta erliebe-inprimaketak testura geruzatua ematen diete petaloei, denda jendetsuetako apaletan urrutitik ere ikusgai mantentzen dena. Helduleku bati esker erraz garraia daiteke, eta, beraz, kutxa egokia da opariak emateko. Barruan, PET geruza garden bat inprimatuta dago ereduekin eta produktuaren ezaugarri nagusiekin.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Tao Hua Ji Opari Kutxaren Bilgarria Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Tao Hua Ji Opari Kutxaren Bilgarria erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Tao Hua Ji Opari Kutxaren Bilgarria jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Neurriak eta Ontziratzea: 430*100*255mm
Etiketak: TAO HUA JI
Produkzio Teknologia: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Diseinu Erronka: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Ikerketa: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Inspirazioa: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Proiektuaren Iraupena: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Eragiketa Fluxua: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Patenteak: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Taldekideak: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Irudi Kredituak: Zhou Jingkuan（Creator）