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My Travel Guide MUNICH Umeentzako Bidaia-Gida by B a r b a r a Schneider

My Travel Guide MUNICH Umeentzako Bidaia-Gida by B a r b a r a Schneider is a highly esteemed winner of the very prestigious 2011 Burdinazko Saria A' Design Award in Jostailu, Joko eta Zaletasun Produktuen Diseinua Competition Category.


BurdinaJostailua· 2011

My Travel Guide MUNICH Umeentzako Bidaia-Gida

by B a r b a r a Schneider

Burdinazko Saria A' Design Award Winner in Jostailua Category

Colors

The Design

About My Travel Guide MUNICH Umeentzako Bidaia-Gida

Bidai Gidak gure munduko kulturetan inspiratuta daude. Jostailuek kultura bat edo gehiagoren ezaugarri nagusien aukeraketa aurkezten dute. Ideia nagusia haurtxo-txikientzako oihal bigunen diseinu praktikoa, erosoa eta erraza da. Jostailu narratiboek sormena, memoria eta gauzak ezagutzeko gaitasuna behartzen dituzte. Umeek jolasean aritzea eta beraien eta kanpoko kulturei eta bidaiei buruzko istorioak kontatzea gustatzen zaie. 2004an abiatu zen proiektua: Bidaia Gida Korea eta produktuen aldakuntzak (kontzeptua) diseinatu ziren. Municheko kuboak eta Koreako argazki liburua nazioarteko arte erakusketetan erakutsi ziren.

The Recognition

About the Burdinazko Saria A' Design Award

My Travel Guide MUNICH Umeentzako Bidaia-Gida Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. My Travel Guide MUNICH Umeentzako Bidaia-Gida oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. My Travel Guide MUNICH Umeentzako Bidaia-Gida zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Description 1. Practical usage of MY TRAVEL GUIDE ( Munich / Korea) application and utility target group : international children ( and their adults ( parents , friends ) ) ; MINI travelers : babies- toddlers. 2. Kids usage / application everywhere : at home , while doing a trip, in museums, outside in travel vehicles – like a plane , a bus, a baby- carriage, a car … at a restaurant . 3.Character/ material ( soft cloth book and games made of fabric ) : It is a soft comfortable, washable hygienic, light and therefore it is very practical, easy and comfortable to handle for kids and parents. Comparing it with paper books it cannot hurt and cannot easily be destroyed. 4.Efficiency : Fun, Entertainment ; enjoying “ foreign and own cultures ” ;playing and learning ; playing and being inspired to recognize and to remember things ;communication and inspiration for older travellers to the favour of the mini travellers ; playing and having MY TRAVEL GUIDE specially for kids like grown ups; opportunity for international viewers to understand the diverse cultures . 5. Sales & distribution : Munich, Korea and all cultures/cities ; international book and toy stores; museum shops ;fairs . 6. Design variations e.g.: a) Materials ( functionality) : books are made for example of plastic, – bath- book , water- usage-products also useful for seaside or pool…; b) Design and size : instead of a book design , folder design ; book for older ones in paper design with more text ; c) Games : e.g.: memory , domino ;d) museum- book . 7.Advertising / promotion/sponsoring : e.g.: ads and promotion of and for diverse cultures and cities ; usage of emblems of cities and sponsors , the publisher, the museum ,etc.( compare My Travel Guide Korea) .8. Logo ( project, compare memory mixture of diverse cultures/ cities ) : usage/ development of a logo for our world cultures & cities and My Travel Guide . 9. Mixed Media /promotion : illustrations , photographs, collages of diverse cultural elements .10. Narrative TOY – forcing creativiy and memory : Kids play and tell stories and talk about trips and experiences they made.
Dimensions & Packaging
" My Travel Guide MUNICH " :
Cubes : 2 blocks ;
Size : 10x10x10cm ;
Material / Technique :
1.100% cotton ,
2.Filling material : washable, hygienic , odourless ,
3.Digital transfer prints ;
12 Illustrations : technique : coloured pencil ;
Size ( originals) : 15x15cm
Tags
toy , blocks, culture, joy ,fun, soft cloth book , travel , my travel guide , reading , illustrations , memory , domino, children, toddlers, art 4 kids
Production Technology
Art – Design - Production : Art 4 kids / Artd ( artdesign) 4 kids : The samples / artworks “ My Travel Guide Munich” and My Travel Guide Korea” or you may call it the "mockups" /prototypes(toys) for re- production are produced by using the simple transfer print like it is used for T- Shirts ( digital transfer prints , handmade).(Re-) Production Method : The production method depends on the choice of product ( book , cube , memory , domino, etc. ) and on the size and kind of material used for the realization. 1. Printing : a) digital transfer print and / or screen printing / inkjet printing ; b) healthy and eco- friendly colors and materials are mandatory .2. Material : It is important and necessary to use healthy and eco- friendly materials ( fabric, wood , plastic , paper ;compare guidelines for toys ) .Variation of choice of fabric- might be necessary regarding the choice of the print process. Recommendable are for example the use of “clean “ cotton .3. Print process: The choice for the print process in combination with the material is responsible for the quality of prints ( reduction of colours – paint) which also determines the retail price .For sure the “illustrations” are also attractive in original quality.4. Care symbols : Care symbols and / or information of fabric quality and usage are mandatory ( law) .
Design Challenge
Achieving good quality design / TOY / ART 4 KIDS .
Research
General Research : certainly- our worldcultures and traditions ,literature , architecture/ arts , own experiences , travel, childhood studies , children toys and literature , " observation" of tourists using travel guides , souvenirs ,babies- toddlers reading picture books ( baby carriage) .
Design Tools : handmade illustrations ( e.g. colored pencils, tempera) , Corel Draw , digital transfer printing , sewing
Inspiration
Source of inspiration for MY ( first) TRAVEL GUIDES are our ( beautiful) world cultures , like Munich and Korea . The TOY ( book/ cubes / memory / domino ) should always present a selection of main characteristic cultural elements of OUR WORLD CULTUREs and the specific culture , country or city , for example : nature : animals like typical vegetation ; monuments / architecture/arts like sculptures, paintings, churches, town halls , towers ; typical products/ traditions ( traditional and modern ones ) like ceramics, handy craft , new technology, toys, festivals ,events; typical/traditions/ dishes ; costumes like traditional costumes and/ or historical ones and/ or those for specific events .
Project Duration
The project started in 2004 by realizing " My Travel Guide Korea" ( soft cloth book) and the main concept incl. some product variations . In 2005, “My Travel Guide Korea “ was displayed in Lithuania , Kaunas : “ Textile O5“. The idea was continued by the realization of " My Travel Guide (Cubes) Munich "( 2 blocks) . The 2 blocks were first displayed in 2007 , " Small Works ", in the Olive Hyde Art Gallery , in USA , Fremont (CA) ; then in the following exhibition in 2008 , “ The Art of the Book “ at the Pacific Festival of the Book , in VAC , Canada , Victoria . Furthermore My Travel Guide Munich were exhibited online in the " 10 th Annual All Media Juried Online International Art Exhibition " curated by Upstream People Gallery in 2008 and in 2009 in the juried group show " Interactive" , in USA , Chicago at the Woman Made Gallery . The project of visualizing our world cultures and designing art 4 kids/toys should be continued .
Operation Flow
forcing creativity, new individual experiences with foreign cultures and new objects pictures and toys , narrative toys , provoking to tell stories and to communicate asking questions , memory ( toy - reality ) and fantasy ( stories) , recognition ( reality - toy) , using toys and picture books ( toys) for their first studies and having fun to play like adults and/ or tourists , interaction with toys , the environment and persons

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