Stumbras Vodka Etiketak by Studija Creata

Stumbras Vodka Etiketak by Studija Creata is a highly esteemed winner of the very prestigious 2014 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2014

Stumbras Vodka Etiketak

by Studija Creata

Client: Stumbras

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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Colors

The Design

About Stumbras Vodka Etiketak

Stumbrasen vodka bilduma klasiko honek lituaniako vodka ohiturak berpizten ditu. Diseinuak produktu tradizional zahar bat hurbil eta garrantzitsua da gaur egungo kontsumitzaileentzat. Beiraren botila berdea, liturgiako vodka egiteko garrantzitsua da, egiazko gertaeretan oinarritutako kondairak eta begirada erakargarriak diren xehetasunak - ebaki gabeko forma moztuak argazki zaharrak gogorarazten dituena, behealdean dagoen barra labaindua konposizio simetriko klasikoarekin osatzen dena, eta azpi-marka bakoitzaren identitatea transmititzen duten letra-tipoek eta koloreek, guztiak vodka-bilduma tradizionalak ez dira nahi eta interesgarriak bihurtzen.

The Recognition

About the Zilarrezko Saria A' Design Award

Stumbras Vodka Etiketak Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Stumbras Vodka Etiketak erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Stumbras Vodka Etiketak jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
Tags: Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
Production Technology: Flexo printing, cold foil, embossing
Design Challenge: Making an old traditional product close and relevant to nowadays consumer.
Research: Discovering links to the past to reveal them in a modern appearance.
Inspiration: Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
Project Duration: This line of traditional Stumbras' vodkas was introduced in late summer 2013.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Jurate Paulauskiene (Product development department manager, "Stumbras")
Image Credits: Edgaras Marozas