Brontze Ontziketa · 2015
Lithuanian Vodka Gold Vodkaren Ontziratzeko Diseinua
- Brontzezko Saria A' Design Award 2015 in Ontziketa
- CLIENT: Stumbras
- Estimated Number of Design Views: 23,852
- Verification code A55CCDFFD1 · Verify this award
Colors
About Lithuanian Vodka Gold Vodkaren Ontziratzeko Diseinua
Pureza eta argitasuna vodka baten kalitatea islatzen duten ezaugarri nagusiak dira. Lituaniako Vodka Gold birmarka egitean nabarmendu behar ziren – Lituaniako vodka merkatuaren liderra. Aldi berean, identitate nazionalaren ezaugarri batzuk sartu ziren – Lituaniako Vodka izenak berak eskatzen zuen aukera hori. Motibo etniko autentikoak konposizio moderno eta soil bihurtu ziren. Etiketa zaharraren masibotasuna suntsitu eta apaingarri arin eta zulatua sortu ondoren, urrea modu askoz eleganteagoan distira egiten hasi zen.
About the Brontzezko Saria A' Design Award
Lithuanian Vodka Gold Vodkaren Ontziratzeko Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Lithuanian Vodka Gold Vodkaren Ontziratzeko Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Lithuanian Vodka Gold Vodkaren Ontziratzeko Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.
Press Kit
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Image Credits
- Edgaras Marozas
