Alita Botilaren Diseinua eta Etiketak by Studija Creata is a highly esteemed winner of the very prestigious 2017 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.
ZilarOntziketa· 2017
Alita Botilaren Diseinua eta Etiketak
Client: Mv Group
Zilarrezko Saria A' Design Award Winner in Ontziketa Category
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- Verified Award Winner
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The Design
About Alita Botilaren Diseinua eta Etiketak
Birdiseinuaren helburu nagusia markaren ezagutza orokorra handitzea eta ezaugarri bereizgarriak nabarmentzea da, hala nola ekoizpen metodo klasikoak, lehengaiak eta kalitatea. ALITAren birmarka osoaren barruan botila berri bat, logotipo berritu bat, monografia, kapsula eta etiketaren diseinua sartzen dira. Produktuek orain ardo apardunen eta txanpainaren kategoriari berariaz dagozkion elementu gehiago dituzte, ukitu klasiko arin bat eta sendotasun pixka bat txertatuz, baina oro har itxura moderno eta arin bat mantenduz.
The Recognition
About the Zilarrezko Saria A' Design Award
Alita Botilaren Diseinua eta Etiketak Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Alita Botilaren Diseinua eta Etiketak erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Alita Botilaren Diseinua eta Etiketak jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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