Keymotif Giltza-Euskarria by Vassilis Mylonadis

Keymotif Giltza-Euskarria by Vassilis Mylonadis is a highly esteemed winner of the very prestigious 2017 Burdinazko Saria A' Design Award in Altzari Diseinua Competition Category.

BurdinaAltzariak· 2017

Keymotif Giltza-Euskarria

by Vassilis Mylonadis

Client: Mydesign Mylonadis

Burdinazko Saria A' Design Award Winner in Altzariak Category

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Colors

The Design

About Keymotif Giltza-Euskarria

Nahiko interesgarria da herrialde bateko historiaren eta folklorearen alderdiak beste ikuspegi batetik ikusteko gai izatea. Horri esker, Keymotif sortu zen, Greziako iparraldeko ehungailu tradizionalean ekoizten diren ehunetan aurkitutako motiboetan inspiratuta dagoen giltza-euskarri multzoa. Historia giltza-euskarri baten bidez bizi da eta buelta berri bat ematen du.

The Recognition

About the Burdinazko Saria A' Design Award

Keymotif Giltza-Euskarria Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Keymotif Giltza-Euskarria oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Keymotif Giltza-Euskarria zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea that one's absence from home or office could be transformed into a colour footprint by removing a key holder from it's base was very intriguing to me.
Dimensions & Packaging: Keymotif base including 2 key holders 110 mm x 110 mm x 30 mm, Package(Stamped cardboard with rubber band) 120 mm x 140 mm x 33 mm
Tags: product design, key holder, decorative items, souvenir
Production Technology: Keymotif is made out of laser cut okoume wood and white plexiglass. Because of the different nature of the materials, there was a lot of fine tuning that took place in order to reach the desired result.
Design Challenge: The transition from the folklore past to the present situation made me to lean first to wood as a natural material which would be complemented with Plexiglas. Keeping in mind the factor of sturdiness and after several tests with different types of wood, okoume plywood seemed to be the finest solution. On the other hand Plexiglas due its technical abilities of bending seemed quite appropriate. That combined together, led us to the design of a well-balanced product with a profound reference to Greece's recent past.
Research: I was always intrigued by the technical skills of the users of the traditional looms in Greece and the fine and rich results they were able to deliver through a vast number of motifs created on textiles. My idea was to brake down these motifs into simplified forms that they would be able to live through objects of our everyday life.
Inspiration: In search for a new generation of souvenirs that would bring up hidden aspects of our history, I came up with Keymotif. It is a key holder which is inspired by the motif found on textiles produced by a traditional loom. The motif from a textile, is transformed into a 3D object, which is brought into our everyday lives through a key holder.
Project Duration: The project started in October 2016 in Athens and finished in December 2016 in Athens, and was exhibited in It's all, oh so souvenir to me, Parousies 2017, Athens Greece
Operation Flow: There is a set of 2 key holders and a wall mount unit. With the removal of the key holder from its base, a coloured footprint is created.