Qwerty Ohe-sofa by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 Zilarrezko Saria A' Design Award in Altzari Diseinua Competition Category.

ZilarAltzariak· 2018

Qwerty Ohe-sofa

by Andrea Cingoli

Client: CONCEPTICONstudio

Zilarrezko Saria A' Design Award Winner in Altzariak Category

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Colors

The Design

About Qwerty Ohe-sofa

QWERTY ordenagailu-teklatu baten forma duen ohe-sofa bat da. Tekla bakoitzak koltxoi bigun bat osatzen du, erabiltzaileari bulegoan edo etxean lan egiten duen bitartean euskarria emateko. Urrutiko kontrol-unitate batek gobernatzen dituen mikro-motor elektrikoek tekla-koltxoi bakoitza banan-banan doitzen dute, gainazal osoa berregokitu ahal izateko. Urrutiko kontrolak aurrez ezarritako hamar konfigurazio eskaintzen ditu, eta konfigurazio berriak gehitu daitezke. QWERTY sofa gisa, ohe gisa edo erabat pertsonalizatutako euskarri gisa erabil daiteke. Diseinuak eguneroko irudi ezagun bat altzari malgu bihurtzen du, ironia ukitu leun batekin.

The Recognition

About the Zilarrezko Saria A' Design Award

Qwerty Ohe-sofa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Qwerty Ohe-sofa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Qwerty Ohe-sofa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
Dimensions & Packaging: W 1100mm X D 3100mm X H 1100mm
Tags: qwerty, vintage, flexibility, luxury, couch, sofa
Production Technology: stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
Design Challenge: The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
Research: I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
Inspiration: The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
Project Duration: The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture.
Operation Flow: The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
Patents: Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU
Team Members: Andrea Cingoli
Valentino Castelli
Umberto La Sorda
Image Credits: CONCEPTICONstudio