Bauhaus Eskumuturreko erlojua by Walmir Luz

Bauhaus Eskumuturreko erlojua by Walmir Luz is a highly esteemed winner of the very prestigious 2019 Zilarrezko Saria A' Design Award in Bitxigintza Diseinua Competition Category.

ZilarBitxigintza· 2019

Bauhaus Eskumuturreko erlojua

by Walmir Luz

Client: All Mies

Zilarrezko Saria A' Design Award Winner in Bitxigintza Category

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The Design

About Bauhaus Eskumuturreko erlojua

Bauhaus itxura minimal eta ausartarekin diseinatutako eskumuturreko erlojua da. 41 milimetroko kaxa 316L kirurgia-mailako altzairu herdoilgaitzez egina dago, korrosioari eta marrei aurre egiten dien lurrun-deposizio fisikozko estaldura batekin. Data-funtzioa duen Seiko VD72 kuartzozko mekanismoa erabiltzen du, eta koroak data, orduak eta minutuak doitzen ditu. Ur-erresistentzia 5ATM-koa da, hau da, 50 metrokoa. 20 milimetroko uhalak askapen azkarreko sistema bat du estiloa azkar aldatzeko. Marra garbiek eta egitura sinpleak gidatzen dute diseinu osoa.

The Recognition

About the Zilarrezko Saria A' Design Award

Bauhaus Eskumuturreko erlojua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Bauhaus Eskumuturreko erlojua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Bauhaus Eskumuturreko erlojua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch was conceived with a rebellious goal in mind: to challenge the status quo of the fashion watch industry pricing model. It embraces the power of design with a thoughtful expression of urban minimalism while integrating a simple business model to create a successful consumer product that does not rely on premium price tags. The desire in changing the natural order of the world filters through every step of the process: design, materials, production and delivery.
Dimensions & Packaging: Case: 41mm case made of surgical grade 316L stainless steel coated through physical vapor deposition process.

Movement: Seiko VD72 quartz movement with date function.

Strap: 20mm with interchangeable quick release system.

Water Resistance: 5ATM/50M
Tags: Minimalist Watch, Design Watch, Fashion Watch, Watches, Affordable Premium Watch, Watch Startup
Production Technology: Bauhaus is made of surgical grade 316L stainless steel coated through a physical vapor deposition process which makes the final piece extremely resistant to corrosion, scratches and dings; the 5ATM/50M water resistance rate allows it to be submerged in water without internal damage; and the innovative quick release system in every All Mies strap, enables an easy and quick change of style in a matter of seconds.
Design Challenge: In order to achieve a high-end design watch following industry quality standards with an affordable final price tag to our consumers, we had to strategically rethink design to delivery as a whole. The Bauhaus model dictates form as much as it lets form follows function. By simultaneously laying out concept and manufacturing processes, a powerful synergy is created, allowing ideas and product development to be symmetrically aligned to design and financial parameters.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: Bauhaus was envisioned to be elemental and yet, bold; an effortless blend of elegance with simplicity. While extracting elements from the Miesian style such as clean lines and a minimal framework, the timepiece expands on the concept by defying symmetry and conformity with subtle elements. The little breaks in consistency creates a final model that exudes versatility and boldness. It is a respectful understanding of the past while fiercely defining the future.
Project Duration: June 2018 to November 2018. Los Angeles/CA, USA
Operation Flow: The watch can be set using the crown. One pull to the first step or click to set the date on the subdial. One pull to the second step or click to set the hour and minutes.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC