All Mies Packaging Eskumuturreko erlojuentzako ontzia by Walmir Luz

All Mies Packaging Eskumuturreko erlojuentzako ontzia by Walmir Luz is a highly esteemed winner of the very prestigious 2019 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2019

All Mies Packaging Eskumuturreko erlojuentzako ontzia

by Walmir Luz

Client: All Mies

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Colors

The Design

About All Mies Packaging Eskumuturreko erlojuentzako ontzia

All Mies eskumuturreko erlojuentzako ontzi-diseinu bat da. Kutxa kartoi-geruza sail batez eraikita dago, erdian erlojurako ebaki batekin, non erlojua kokatzen den. Goma-banda mehe bat koska txikietan kokatzen da eta geruzak elkarri lotuta mantentzen ditu. Kanpoko estalki batek muina inguratzen du eta markaren identitatea grabatuta dauka. Estalkia irrist eginez kendu daiteke edo atzeko mihiztadura batetik ireki. Goma-banda kentzean, geruzak banandu eta erlojua agerian geratzen da. Forma geruzatua modelismoan erabiltzen diren eredu topografikoetan oinarritzen da.

The Recognition

About the Brontzezko Saria A' Design Award

All Mies Packaging Eskumuturreko erlojuentzako ontzia Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. All Mies Packaging Eskumuturreko erlojuentzako ontzia oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. All Mies Packaging Eskumuturreko erlojuentzako ontzia beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC