Sparkling Juice Edari-ontziratzea by Mao Ming and Yao Dabin

Sparkling Juice Edari-ontziratzea by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2020

Sparkling Juice Edari-ontziratzea

by Mao Ming and Yao Dabin

Client: Beijing Platinum Tiande Trading Co., Ltd.

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparkling Juice Edari-ontziratzea

Sparkling Juice fruta-zuku gaseosa baten ontziratze-diseinua da. Diseinuak etiketa botila beiraren formarekin konbinatzen du. Etiketa alboratuak botilaren kurbadura jarraitzen du, eta fruta-etiketa txiki batek zukuaren zaporea adierazten du. Eskuz marraztutako ilustrazioek lau animalia erakusten dituzte, flamenkoa, leopardoa, jirafa eta kameleoia, lau fruturantz eskua luzatzen: lima, pasio-fruitua, marrubia eta litxia. Botilak 290 mililitro ditu eta 20 zentimetroko altuera du. Zilar beroko inprimaketa eta erliebea erabiltzen dira etiketan.

The Recognition

About the Brontzezko Saria A' Design Award

Sparkling Juice Edari-ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Sparkling Juice Edari-ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Sparkling Juice Edari-ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Dimensions & Packaging: 290ml/20cm/Glass bottle/Glass bottle label
Tags: Juice, glass bottle, packaging, illustration
Production Technology: The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Design Challenge: This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Research: The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Inspiration: The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Project Duration: The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Operation Flow: Glass bottle design, label design, label graphic design, printing process design, market testing.
Team Members: Mao Ming
Yao Dabin
Li Qian
Image Credits: Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming