Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Edari Alkoholdunen Botilaren Ontziratzea by Li Zuo is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.
ZilarOntziketa· 2020
Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Edari Alkoholdunen Botilaren Ontziratzea
by Li Zuo
Client: Wendao WD Creativity
Zilarrezko Saria A' Design Award Winner in Ontziketa Category
Verified Award Winner
Verify Award Status for #86638The Design
About Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Edari Alkoholdunen Botilaren Ontziratzea
Taiyuan ZHI Yuanyi Moutai Taldearentzat sortutako edari alkoholdunen botilaren ontziratze-diseinua da. Diseinuak Moutairen estilo finkatuarekin hausten du eta botila-forma ezaguna baino ez du mantentzen, handituta eta luzatuta. Ura da gai nagusia, edari alkoholduna emozioa daraman ura gisa deskribatzen baita. Gainazalean itsasuraren eta labarren eredua ageri da, antzinako jantzi ofizialetatik hartua, ohiko motibo zorionekoekin batera. Olatuek, zutik dauden harriek eta hodeiek zoriona eta bizitza luzea iradokitzen dituzte. Apaindura beira-botilan erretzen da.
The Recognition
About the Zilarrezko Saria A' Design Award
Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Edari Alkoholdunen Botilaren Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Edari Alkoholdunen Botilaren Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Edari Alkoholdunen Botilaren Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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