Bakers Dozen Egg Carton Primary Function: Arrautza-kutxa by Randy Ludacer

Bakers Dozen Egg Carton Primary Function: Arrautza-kutxa by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2020

Bakers Dozen Egg Carton Primary Function: Arrautza-kutxa

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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The Design

About Bakers Dozen Egg Carton Primary Function: Arrautza-kutxa

Book Text: The Baker's Dozen arrautza-kutxa 13 arrautza gordetzen dituen paper-orea moldeatuz egindako kutxa berrerabilgarria da. Arrautzak lau arrautzako bi errenkadatan antolatuta daude, tartean bost arrautzako errenkada batekin. Kutxa ehuneko ehun paper birziklatuz egina dago, paper-zuntza moldeatzeko metodo tradizionala erabiliz. Ontziratzeko makina handiek arrautza kopuru bikoitiak kudeatzen dituzte, beraz, 13 arrautzako kutxa hau arrautzak eskuz ontziratzen dituzten ekoizle txikientzat pentsatuta dago, baserri-postuetan eta baserritarren azoketan. Logotipo grabatuak gainazala leun mantentzen du, eta, horrela, baserritarrek beren etiketak jar ditzakete.

The Recognition

About the Zilarrezko Saria A' Design Award

Bakers Dozen Egg Carton Primary Function: Arrautza-kutxa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Bakers Dozen Egg Carton Primary Function: Arrautza-kutxa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Bakers Dozen Egg Carton Primary Function: Arrautza-kutxa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)