Diaoyutai Primary Function: Edari Alkoholdunentzako Ontzien Diseinua by Jiabo Lu and Kun Luo

Diaoyutai Primary Function: Edari Alkoholdunentzako Ontzien Diseinua by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2020

Diaoyutai Primary Function: Edari Alkoholdunentzako Ontzien Diseinua

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

25,647

Verified Award Winner

Verify Award Status for #87662

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Diaoyutai Primary Function: Edari Alkoholdunentzako Ontzien Diseinua

Diaoyutai goi-mailako txinatar edari alkoholdun batentzat sortutako ontzi-diseinua da. Antzinako Txinan irudi inperial gorena adierazten zuen herensuge-eredua erabiltzen da apaingarri nagusi gisa. Botilaren tapoia xehetasunez betea dago, eta bere forma karratuak boterea inperiala sinbolizatzen zuen jadezko zigilua gogorarazten du. Botila bera, aldiz, oso soila da. Apaingarri aberatsaren eta gainazal soilen arteko kontrasteak izaera txinatar berezia duen irudi bisual solemnea sortzen du. Kanpoko kutxa paper birziklagarriz egina dago, eta botila txinatar zeramika tradizionalez.

The Recognition

About the Zilarrezko Saria A' Design Award

Diaoyutai Primary Function: Edari Alkoholdunentzako Ontzien Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Diaoyutai Primary Function: Edari Alkoholdunentzako Ontzien Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Diaoyutai Primary Function: Edari Alkoholdunentzako Ontzien Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017