Care for Mom to Be Kontzientziazio Sozialerako Kanpaina by Seyon Kim

Care for Mom to Be Kontzientziazio Sozialerako Kanpaina by Seyon Kim is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Gizarte Diseinua Competition Category.

BrontzeGizartea· 2020

Care for Mom to Be Kontzientziazio Sozialerako Kanpaina

by Seyon Kim

Client: Seyon Kim

Brontzezko Saria A' Design Award Winner in Gizartea Category

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Colors

The Design

About Care for Mom to Be Kontzientziazio Sozialerako Kanpaina

Care for Mom To Be bidaiatzen duten emakume haurdunen beharrei buruzko kontzientziazio publikorako kanpaina bat da. Kanpainak beste bidaiariei eskatzen die trenean eserlekua eskaintzeko edo autoa aparkatzeko toki bat uzteko. Identitate bisuala pertsona haurdun baten irudia bihotz baten formarekin lotzen duen logotipo batetik sortzen da, haurdunaldia eta zaintza irudikatuz. Gorri eta laranja nahastutako tonu pastel epel bat erabiltzen da haurdunaldiarekin ohiko lotzen den koloraren ordez. Kartelek eta metroko txartel inprimatuek logotipoa daramate geltokietan eta aparkalekuetan.

The Recognition

About the Brontzezko Saria A' Design Award

Care for Mom to Be Kontzientziazio Sozialerako Kanpaina Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Care for Mom to Be Kontzientziazio Sozialerako Kanpaina oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Care for Mom to Be Kontzientziazio Sozialerako Kanpaina beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim