MAU Vegas 2019 Gertaera by Shreya Gulati

MAU Vegas 2019 Gertaera by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 Burdinazko Saria A' Design Award in Publizitate, Marketing eta Komunikazio Diseinua Competition Category.

BurdinaPublizitatea· 2020

MAU Vegas 2019 Gertaera

by Shreya Gulati

Client: Houndstooth

Burdinazko Saria A' Design Award Winner in Publizitatea Category

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Verified Award Winner

Verify Award Status for #88163

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Colors

The Design

About MAU Vegas 2019 Gertaera

Aplikazio mugikorrak desblokeatuta edo MAU Vegas munduko mugikorretarako aplikazio garrantzitsuenetako ekitaldia da. Silicon Valleyko marka handienak erakartzen ditu Spotify, Tinder, Lyft, Bumble eta MailChimp, besteak beste. Houndstooth-i eman zitzaion gertaera osoaren itxura bisuala eta presentzia digitala kontzeptualizatu, diseinatu eta exekutatzeko zeregina 2019. urterako. Gertaerak teknologiaren espazioan mugak bultzatzen saiatzen den heinean, sistema bat diseinatu zuten ikus-entzunezkoen bidez eta ikuslegoaren barneratzea. esperientzia holistikoki.

The Recognition

About the Burdinazko Saria A' Design Award

MAU Vegas 2019 Gertaera Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. MAU Vegas 2019 Gertaera oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. MAU Vegas 2019 Gertaera zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap