Cong Tai Baijiu Edarien Ontziratzea by Wen Liu and Junyi Xiao is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.
ZilarOntziketa· 2020
Cong Tai Baijiu Edarien Ontziratzea
Client: He Bei Han Dan Cong Tai Wine Business Co.,Ltd
Zilarrezko Saria A' Design Award Winner in Ontziketa Category
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- Verified Award Winner
- Verify Award Status for #88605
The Design
About Cong Tai Baijiu Edarien Ontziratzea
Cong Tai Baijiu arratoiaren urterako kaleratutako txinatar edari alkoholiko baten oroitzapenezko ontziratze-diseinua da. Motibo nagusia txinatar arkitektura tradizionaleko ate-heldulekutik hartua dago, arratoia urtea irekitzen duen zodiakoko lehen animalia gisa aipatuz. Barneko etiketak arratoi baten eta txanpon baten formak konbinatzen ditu aberastasuna eta zorte ona iradokitzeko, eta kanpoko eraztunak eredu distiratsu bat erabiltzen du efektu bizia lortzeko. Botila zeramikaz egina dago, marmol-testurarekin, eta ur-transferentziazko inprimaketaz akaberatua.
The Recognition
About the Zilarrezko Saria A' Design Award
Cong Tai Baijiu Edarien Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Cong Tai Baijiu Edarien Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Cong Tai Baijiu Edarien Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
- Dimensions & Packaging
- The packaging box size is 160mm in length, 130mm in width and 320mm in height.
- Tags
- Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
- Production Technology
- The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
- Design Challenge
- The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
- Research
- In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
- Inspiration
- The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
- Project Duration
- The project started in March 2019 and finished in April 2019 in Shenzhen.
- Operation Flow
- For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
- Team Members
- Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.
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