Greyder V Oinetako Kaxaren Ontzikia by Musa Celik

Greyder V Oinetako Kaxaren Ontzikia by Musa Celik is a highly esteemed winner of the very prestigious 2020 Urrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

UrreOntziketa· 2020

Greyder V Oinetako Kaxaren Ontzikia

by Musa Celik

Client: Greyder

Urrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

Verify Award Status for #88910

View at A' Design Award Press Release Award Badge

Colors

The Design

About Greyder V Oinetako Kaxaren Ontzikia

Greyder V oinetakoak plastikozko poltsarik gabe eramateko eta gordetzeko diseinatutako oinetako kaxa bat da. Helduleku integratuei esker, kaxa eskuz eraman daiteke erosi ondoren. Bi konpartimentuk oinetakoak V forman eusten dituzte, eta horrek despaketatzea erraztu egiten du. V forma ibiltzearen mugimenduan inspiratuta dago, oin batek bestea gainditzen duen unean. Kaxa kartoiz eginda dago ehotze-metodo bat erabiliz, eta materialak birziklagarriak eta biodegradagarriak dira. Forma bertikal trinkoari esker, kaxa bulego batean ordezko pare bat gordetzeko biltegi gisa ere erabil daiteke.

The Recognition

About the Urrezko Saria A' Design Award

Greyder V Oinetako Kaxaren Ontzikia Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Greyder V Oinetako Kaxaren Ontzikia oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Greyder V Oinetako Kaxaren Ontzikia desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This package offers the consumer a simple solution to carry shoes. Classic shoe boxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes.
Dimensions & Packaging: Height: 290mm Width: 330mm Depth: 130mm
Tags: Shoe box, Creative shoe box, Package design, Shoe storage box
Production Technology: The package is produced by grinding method from carton. 100% recyclable and biodegradable materials have been used.
Design Challenge: The packages had to be produced a good workmanship from a material of quality since objective was to make the box to be kept by the consumer to use for a long time. Faced with 2 important challenges in this process.

1- Transportation of the packages from the package producer to the shoe producer.
2- Packages being covered with dust during the residence time in the storage of the shoe producer.
Research: Face-to-face interviews were held with 10 women working in the office. Questions were asked about buying, carrying and using shoes and the problems that this design could solve were identified:

1- Packaging the shoes with plastic bags in the sales points.
2- Standard shoe boxes being unable to meet the needs of people who keep a spare shoe in their offices.

Therefore, in order to solve these problems, a design has been made that offers both practical portability and creative storage.
Inspiration: As people walk, one foot heels on the other. This creates a "V" shape. This movement also inspired product packaging. When the package is opened, the shoes form a "V" shape, just like walking.
Project Duration: The project began in January 2017. It took 1 year to develop the design and it is been launched in Turkey in July 2018.
Operation Flow: Plastic bags were used for carrying shoe boxes before. The need for plastic bags for carrying, keeping and storing has been met with this design. This resulted in less plastic waste than before. Especially, we observed that businesswomen are keeping a spare shoe in their office. Due to the small space it takes, this package also became a frequently used furniture in means of storage.
Image Credits: All Images:

Photographer Mehtap Orgun, Greyder Box Photographs, 2019