Butterfly Butterfly Aircraft Seat by James Lee

Butterfly Butterfly Aircraft Seat by James Lee is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Ibilgailu, Mugikortasun eta Garraio Diseinua Competition Category.

ZilarIbilgailua· 2020

Butterfly Butterfly Aircraft Seat

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

Zilarrezko Saria A' Design Award Winner in Ibilgailua Category

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Verified Award Winner

Verify Award Status for #88997

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Colors

The Design

About Butterfly Butterfly Aircraft Seat

Butterfly hegazkin-eserleku sistema malgu bat da, premium turista klaseko eserlekuen eta negozio klaseko ohe-suiteen arteko eraldaketa ahalbidetzen duena. Butterfly suite bakoitzak elkarren artean lerrokatuta dauden atzeraka jartzeko bi eserleku ditu, eta bi eserlekuak batera premium turista klase gisa saltzen dira. Kabinako langileek leihoaren aldeko eserlekua irauli dezakete alboko sofa bat eratzeko, bidaiari bakarrentzako negozio klaseko suite bat sortuz. Pasabidearen aldeko eserlekua ere irauliz gero, lo egiteko gainazal lau handi bat sortzen da. Sistemari esker, operadoreek kabina eskari aldakorrera egokitu eta zoruko espazioa modu eraginkorrean erabil dezakete.

The Recognition

About the Zilarrezko Saria A' Design Award

Butterfly Butterfly Aircraft Seat Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Butterfly Butterfly Aircraft Seat erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Butterfly Butterfly Aircraft Seat jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne