DIY Spice Blends by Chef Heidi Social Media Errezeta Digitalak by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Social Media Errezeta Digitalak by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Publizitate, Marketing eta Komunikazio Diseinua Competition Category.

ZilarPublizitatea· 2020

DIY Spice Blends by Chef Heidi Social Media Errezeta Digitalak

by Lize-Marie Swan

Client: Unilever Food Solutions

Zilarrezko Saria A' Design Award Winner in Publizitatea Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Social Media Errezeta Digitalak

Unilever Food Solutions-ek Heidi Heckmann Chef egoiliarrari (Bezeroko Eskualdeko Sukaldaria, Lurmutur Hiria) eman zion Robertsons Spice Range erabiliz 11 Spice Blends Errezeta bakarra sortzeko. “Gure Bidaia, Zure Aurkikuntza” kanpainaren baitan, ideia eta irudi eta diseinu paregabeak sortzea zen ideia, Facebook kanpaina dibertigarri baterako. Astero Chef Heidi-ren Spice Blends bereziak argitaratu ziren Facebook-eko mihiseen mezu aberats gisa. Errezeta horietako bakoitza iPad deskargatzeko ere eskuragarri dago UFS.com webgunean.

The Recognition

About the Zilarrezko Saria A' Design Award

DIY Spice Blends by Chef Heidi Social Media Errezeta Digitalak Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. DIY Spice Blends by Chef Heidi Social Media Errezeta Digitalak erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. DIY Spice Blends by Chef Heidi Social Media Errezeta Digitalak jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew