Fabio Alves diseinatzailearen Feira do Alvarinho Publizitate Kanpaina Publizitate

Fabio Alves diseinatzailearen Feira do Alvarinho Publizitate Kanpaina Publizitate lana 2020 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Publizitate, Marketing eta Komunikazio Diseinua Lehiaketa Kategorian.

ZilarPublizitatea· 2020

Feira do Alvarinho Publizitate Kanpaina Publizitate

diseinatzailea: Fabio Alves

Bezeroa: MarkaBranka

Zilarrezko Saria A' Design Award Irabazlea Publizitatea Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Feira do Alvarinho Publizitate Kanpaina Publizitate Diseinuari Buruz

Feira do Alvarinho Monkaon, Portugalen, egiten den urteko ardo festa da. Gertaera komunikatzeko, antzinako eta fikziozko erreinua sortu zen. Izen propioa eta zibilizazioa, Alvarinhoren Erresuma, Moncao, Alvarinho ardoaren sehaska bezala ezagutzen dena, Moncaoko historia, toki, pertsona ikoniko eta kondairaretan inspiratu zen. Proiektu honen erronkarik handiena lurraldearen benetako istorioa pertsonaien diseinura eramatea zen.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Feira do Alvarinho Publizitate Kanpaina Publizitate Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Feira do Alvarinho Publizitate Kanpaina Publizitate erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Feira do Alvarinho Publizitate Kanpaina Publizitate jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Neurriak eta Ontziratzea: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Etiketak: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Produkzio Teknologia: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Diseinu Erronka: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Ikerketa: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspirazioa: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Proiektuaren Iraupena: From February to July 2019, in Moncao, Portugal.
Eragiketa Fluxua: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Taldekideak: Fabio Alves
Marcio da Rocha
Rafael Pereira
Irudi Kredituak: MarkaBranka, 2019