Wiseman Beer Oinarrizko Funtzioa: Garagardo Ontziratzea by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.
ZilarOntziketa· 2020
Wiseman Beer Oinarrizko Funtzioa: Garagardo Ontziratzea
Client: Shenzhen Oracle Creative Design Co., Ltd
Zilarrezko Saria A' Design Award Winner in Ontziketa Category
Verified Award Winner
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About Wiseman Beer Oinarrizko Funtzioa: Garagardo Ontziratzea
Wiseman Beer Txinako kontsumitzaile gazteei zuzendutako botilaratutako garagardo baten ontziratze diseinua da. Botila beira eta plastikozkoa da, tapoia metalezkoa eta etiketa paperezkoa. Ikono gorri eta zuri ausart bat zuzenean aplikatzen zaio botilari, eta eremu gorri handi batek energia eta grina adierazten ditu. Ontziak 230 milimetroko zabalera, 60 milimetroko sakonera eta 60 milimetroko altuera ditu. Helburua garagardo ontziratzeari itxura moderno bat ematea da, gazteen izaera aske eta jostalariarekin bat datorrena.
The Recognition
About the Zilarrezko Saria A' Design Award
Wiseman Beer Oinarrizko Funtzioa: Garagardo Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Wiseman Beer Oinarrizko Funtzioa: Garagardo Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Wiseman Beer Oinarrizko Funtzioa: Garagardo Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
- Dimensions & Packaging
- The packaging size is 230mm in width, 60mm in depth and 60mm in height.
- Tags
- Wasa, Beer, Wiseman, Art, Red
- Production Technology
- The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
- Design Challenge
- The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
- Research
- The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
- Inspiration
- Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
- Project Duration
- The project started in October 2018 and finished in May 2019 in Shenzhen.
- Operation Flow
- The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
- Team Members
- Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019
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