Creative Trade Mark Eztiaren Ontziratzea by Zanas Karenauskas is a highly esteemed winner of the very prestigious 2020 Urrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.
UrreOntziketa· 2020
Creative Trade Mark Eztiaren Ontziratzea
Client: Lithuanian local bee farm Honey Moon
Urrezko Saria A' Design Award Winner in Ontziketa Category
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The Design
About Creative Trade Mark Eztiaren Ontziratzea
The Botanic ezti gordinerako ontziratze-diseinu bat da, 380 ml-ko beirazko poto batean aurkeztua. Etiketa gainestaldurarik gabeko paper berde ilunez egina dago, eta maila anitzeko errelebe hondoratuek eta trokelatutako hexagono batek ematen diote forma, abaraska gogorarazten duen forma bat. Serigrafia mateko eta distira gardeneko folio-elementuek kontrastea gehitzen diote hondo ilunari. Bi aldeetatik tolestutako etiketa zintzilikari batek produktuaren deskribapena darama. Poto bakoitza ezki-zurez eskuz egindako egurrezko tapa batekin ixten da, erleek nektarra biltzen duten zuhaitza bera. Diseinuak ezti gordinaren garbitasuna islatzen du.
The Recognition
About the Urrezko Saria A' Design Award
Creative Trade Mark Eztiaren Ontziratzea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Creative Trade Mark Eztiaren Ontziratzea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Creative Trade Mark Eztiaren Ontziratzea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known. - Dimensions & Packaging
- 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper. - Tags
- luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
- Production Technology
- The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.
- Design Challenge
- Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
- Research
- By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
- Inspiration
- The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
- Project Duration
- Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood - Operation Flow
- The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team. - Team Members
- Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis - Image Credits
- Photo: Produck, MIndaugas Norkaitis
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