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314 Pi Ardoaren Etiketa Diseinua by Maria Stylianaki

314 Pi Ardoaren Etiketa Diseinua by Maria Stylianaki is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.


ZilarOntziketa· 2020

314 Pi Ardoaren Etiketa Diseinua

by Maria Stylianaki

Client: Deep Blue Design

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

Colors

The Design

About 314 Pi Ardoaren Etiketa Diseinua

Ardo dastaketarekin esperimentatzea ezinezkoa den prozesua da bide berrietara eta usain dibergenteetara. Pi sekuentzia infinitua, zenbaki irrazionalak azken dezimalekin jakin gabe, hau da, azkena jakin gabe, ardo horien sulfito gabe izendatzeko inspirazioa izan zen. Diseinuaren helburua 3.14 ardo sailen ezaugarriak jarri behar dira ikusgai, argazki edo grafikoen artean ezkutatu beharrean. Ikuspegi minimalista eta sinplea jarraituz, etiketan ardo natural horien benetako ezaugarriak bakarrik agertzen dira, enologoaren koadernoan ikus daitekeenez.

The Recognition

About the Zilarrezko Saria A' Design Award

314 Pi Ardoaren Etiketa Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. 314 Pi Ardoaren Etiketa Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. 314 Pi Ardoaren Etiketa Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project is a packaging design for a series of experimental, organic wines without sulfites. A pure, natural wine connected with a simple and authentic idea, to showcase in a very minimalistic approach only the core information linked to the product, as observed in a chemist's notes.
Dimensions & Packaging
material: glass
Label: textured matte paper
Offset printing with extra gold foil printing
Tags
314, winelabeldesign, paterianakiswines, deepbluedesign, deepblue, packagingdesign, mariastylianaki
Production Technology
Bottle Material: Glass
Label: Textured matte paper
Offset printing with extra gold hot foil
Design Challenge
the experimental wines is a new and interesting part of enology so we had to discuss a lot with our client as to understand the benefits and the specialty of this kind of wines.
Research
Winemakers have been adding sulfur to wine for hundreds of years to help prevent it from spoiling. Sulfites are naturally occurring compounds that plants produce to protect themselves from microbial infection. In winemaking, sulfur dioxide is released during fermentation. The certain winemaker runs a strictly organic farm, and the wines with no added sulfites were a challenge for them and also for us how to approach the label design. So, simply and honestly listing the characteristics of the wine with the signature of the oenologist on the label was the key idea for the design.
Inspiration
Experimenting with the taste of wine is a never-ending process. The number 314 pi with endless digits was the inspiration for the name. Our goal was to design a label with a minimal and simple approach presenting only the characteristics of these natural wines. The label features as an Oenologist‘s notes tab while the specialty of the wine is stamped through the green colors.
Project Duration
The project started in October of 2018 in Heraklion, Greece and finished in December of 2018. The wines were in the local and European market early of 2019.
Operation Flow
The consumer may read all the characteristics of the wine on the label very fast and clear.
Patents
copyrights / Deep blue design / Maria Stylianaki
Team Members
Maria Stylianaki
Image Credits
image #1: Maria Stylianaki, 314 wine label, 2018
image #2: Maria Stylianaki, 314 wine label, 2018
image #3: Maria Stylianaki, 314 wine label, 2018
image #4: Maria Stylianaki, 314 wine label, 2018
image #5: Maria Stylianaki, 314 wine label, 2018

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