Olga Takhtarova diseinatzailearen Winetime Seafood Pakete

Olga Takhtarova diseinatzailearen Winetime Seafood Pakete lana 2020 Platinozko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

PlatinoOntziketa· 2020

Winetime Seafood Pakete

diseinatzailea: Olga Takhtarova

Bezeroa: Sot B&d

Platinozko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#92361 Sariaren Egoera Egiaztatu

Esploratu gehiago A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Winetime Seafood Pakete Diseinuari Buruz

Winetime Seafood serieko ontzien diseinuak produktuaren freskotasuna eta fidagarritasuna frogatu beharko lituzke, lehiakideengandik oso desberdina izan behar du, harmonikoa eta ulergarria izan behar du. Erabilitako koloreek (urdina, zuria eta laranja) kontrastea sortzen dute, elementu garrantzitsuak azpimarratzen dituzte eta marka posizionamendua islatzen dute. Garatutako kontzeptu bakarrak seriea beste fabrikatzaile batzuetatik bereizten du. Informazio bisualaren estrategiak serieko produktuen barietatea identifikatzea ahalbidetu zuen eta irudien erabilerak argazkien ordez paketatzea interesgarriagoa bihurtu zen.

Aintzatespena

Platinozko Saria A' Design Award Sariari Buruz

Winetime Seafood Pakete Platinozko Saria A' Design Award irabazlea da, benetan apartekoak, dotoreak eta handiosoak diren diseinuei ematen zaien aitorpen oso prestijiotsua. Platino-mailako irabazleak sorkuntzaren mirariak dira, sormen intelektualaren mugen lekuko, eta beren diseinatzaileen profesionaltasun parekaezina eta genioa erakusten dute. Diseinu hauek garai baten estetika zehazten duten, gizartearen ongizateari laguntzen dioten eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituzten lan ospetsuenak izatea espero da. Winetime Seafood Pakete bikaintasun-maila transzendentea erakusten duen lana da, eta, zalantzarik gabe, mundua leku hobea bihurtzen duena bere ezaugarri onuragarri eta baliotsuekin. Winetime Seafood Pakete Platinozko Saria A' Design Award irabazi duen lana da, desirak pizten dituena, inspiratzen duena, pozik betetzen duena eta poz handia sortzen duena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Neurriak eta Ontziratzea: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Etiketak: seafood, fish, frozen food, packaging, branding
Produkzio Teknologia: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Diseinu Erronka: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Ikerketa: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspirazioa: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Proiektuaren Iraupena: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Eragiketa Fluxua: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Irudi Kredituak: Imagines №1-5 are used images www.shutterstock.com
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