Love&wash Primary Function: Ontziratzea by Alexander Cherkasov

Love&wash Primary Function: Ontziratzea by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2020

Love&wash Primary Function: Ontziratzea

by Alexander Cherkasov

Client: Love&wash

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Primary Function: Ontziratzea

Love&wash arropa garbitzeko produktu sorta baten ontziratze-diseinua da, garbitzeko hautsak, garbitzeko gela, kapsulak eta orbanak kentzeko produktua barne. Kontzeptuak zaintza adierazten du, elkar besarkatzen duten arropen metafora sinple baten bidez. Ehun koloreztatuentzako hautsaren etiketan, laranja koloreko kamiseta batek eta denim alkandora batek elkar besarkatzen dute. Logotipoaren letrak elkarren kontra estututa daude, ideia bera errepikatzeko. Atzeko planoko koloreek produktuak bereizten dituzte, eta tipografia urdinak freskotasuna eta garbitasuna iradokitzen ditu. Ontziratzea kartoiz eta plastikoz egina dago, eta material biodegradagarriak erabiltzea aurreikusten da.

The Recognition

About the Zilarrezko Saria A' Design Award

Love&wash Primary Function: Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Love&wash Primary Function: Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Love&wash Primary Function: Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin