Heesoo Son and Seoyeon Yoon diseinatzailearen Darin Koreako Osasunerako Janariarentzako

Heesoo Son and Seoyeon Yoon diseinatzailearen Darin Koreako Osasunerako Janariarentzako lana 2020 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2020

Darin Koreako Osasunerako Janariarentzako

diseinatzailea: Heesoo Son and Seoyeon Yoon

Bezeroa: Darin

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#92688 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Darin Koreako Osasunerako Janariarentzako Diseinuari Buruz

Darin-ek pertsona modernoek nekazaritzako gizartean dituzten janari tradizionalekiko errezelotasunetik libratzeko diseinatu dute. Pertsona modernoen sentsibilitateetan paketeak emateko argitasun grafiko sinplea eskaintzen du, Koreako osasun-denda tradizionalek erabili dituzten zehaztu gabeko irudiak ez bezala. . Diseinu guztiak odol zirkulazio motiboekin eginak daude, 20 eta 30 urte nekatuei bizitasuna eta osasuna emateko helburua ikusiz.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Darin Koreako Osasunerako Janariarentzako Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Darin Koreako Osasunerako Janariarentzako erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Darin Koreako Osasunerako Janariarentzako jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Neurriak eta Ontziratzea: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Etiketak: package design, korea, graphic design, pattern, healthcare, branding
Produkzio Teknologia: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Diseinu Erronka: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Ikerketa: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Inspirazioa: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Proiektuaren Iraupena: The project started in September 2018 in Korea and finished in November 2018
Eragiketa Fluxua: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Taldekideak: Heesoo Son
Seoyeon Yoon
Irudi Kredituak: Heesoo Son and Seoyeon Yoon