BLunch Funtzio Nagusia: Bazkari-poltsa isolatua by Valeria Zerbo

BLunch Funtzio Nagusia: Bazkari-poltsa isolatua by Valeria Zerbo is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Moda eta Bidaia Osagarrien Diseinua Competition Category.

BrontzeOsagarria· 2020

BLunch Funtzio Nagusia: Bazkari-poltsa isolatua

by Valeria Zerbo

Client: Pinapple New York

Brontzezko Saria A' Design Award Winner in Osagarria Category

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The Design

About BLunch Funtzio Nagusia: Bazkari-poltsa isolatua

Testua: BLunch lan-egun luzeak dituzten emakumeentzat diseinatutako bazkari-poltsa isolatua da. Bi konpartimentuk elikagaiak eta gauza pertsonalak bereizita mantentzen dituzte. Erdiko kremailera duen atal isolatu zabal batek bazkaria edo tarteko jakiak gordetzen ditu, eta goiko kremailera duen atal mehe batek eguneroko gauzak gordetzen ditu. Barrualdeko forru iragazgaitzak ihesak saihesten ditu, eta ehunean zehar egindako josturek barne-isolamenduko ehuna ezkutatzen dute. Kanpoko poltsatxo bat ere badu. Poltsa Italian eskuz egina dago, alea osoko larruz eta Italiako ehun gurutzatuz, testura eta iraunkortasunagatik aukeratuak.

The Recognition

About the Brontzezko Saria A' Design Award

BLunch Funtzio Nagusia: Bazkari-poltsa isolatua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. BLunch Funtzio Nagusia: Bazkari-poltsa isolatua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. BLunch Funtzio Nagusia: Bazkari-poltsa isolatua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile.
It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Dimensions & Packaging: MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer,
Internal waterproof lining.
SIZE: H 29 x W 27 x D 15.5 Unfolded.
DETAILS:Zip closures, Dual compartments,External slip pocket.
Handmade in Italy.
Tags: Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Production Technology: Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Design Challenge: The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection,
she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it.
Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Research: Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiration: The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events.
The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Project Duration: The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Operation Flow: Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events.
An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.