Fruit Bites Fruitu Lehorrak Ontziratzeko Ontzi by Nour Shourbagy

Fruit Bites Fruitu Lehorrak Ontziratzeko Ontzi by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2020

Fruit Bites Fruitu Lehorrak Ontziratzeko Ontzi

by Nour Shourbagy

Client: Fruit Bites

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fruit Bites Fruitu Lehorrak Ontziratzeko Ontzi

Zer da zure semeentzako errua doan askari on bat baino hobea? Fruit Bites ontzien diseinuak haurtxoak mokadu ohiturak aldatzera bultzatzeko diseinatuta daude eta fruitu lehor naturalak jan behar dituzte zabor merienda ordez. Guraso bakoitzari bere haurraren snacking eredua aldatzeko ahalmena ematea da helburua. Haurrak haurrek erraz ulertu eta erlazionatu ditzaketen fruitu onurak islatzen dituzten pertsonaiak diseinatzea da erronka. Mangoak berebiziko garrantzia du azalaren osasunean. Bananak ikuspegi normala mantentzen laguntzen dizu. Apple ona da zure memoria eta kontzentraziorako.

The Recognition

About the Brontzezko Saria A' Design Award

Fruit Bites Fruitu Lehorrak Ontziratzeko Ontzi Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Fruit Bites Fruitu Lehorrak Ontziratzeko Ontzi oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Fruit Bites Fruitu Lehorrak Ontziratzeko Ontzi beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.