Tea and Pastry Primary Function: Opari-ontziratzea by Weiquan Long

Tea and Pastry Primary Function: Opari-ontziratzea by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2020

Tea and Pastry Primary Function: Opari-ontziratzea

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Tea and Pastry Primary Function: Opari-ontziratzea

Book Text: Tea and Pastry Udazken Erdiko Jaialdirako sortutako opari-ontziratze multzoa da. Multzoak bi kutxa ditu pakete bakarrean, te beltza eta Su estiloko gaileta motza barne. Gainazaleko diseinua sinplea eta soila da. Tinta-margolan batek te-mendi bat erakusten du, eta lerro finek gozokia inguratzen dute. Igurtziak eta tinta-efektuek izaera dotorea eransten diote. Ontziratzea kraft paperez egina dago. Diseinua tea buztinezko ontzi batean gordetzeko tradizioan oinarritzen da, eta horrek pertsonen arteko maitasun iraunkorra islatzen du. Asmoa opari xume baten bidez adiskidetasuna adieraztea da.

The Recognition

About the Zilarrezko Saria A' Design Award

Tea and Pastry Primary Function: Opari-ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Tea and Pastry Primary Function: Opari-ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Tea and Pastry Primary Function: Opari-ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
Dimensions & Packaging: The bag：282mmX110mmX300mm
The box：270mmX268mmX102
Tags: Mid-Autumn festival, tea, cake，friendship
Production Technology: Kraft paper,
Design Challenge: In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
Research: The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
Inspiration: Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers.
Project Duration: Guangzhou, China, 2017