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Virg Casa Headquarters Egoitza Nagusiaren Barne Diseinua by Xiaoshui Li and Zhike Wang

Virg Casa Headquarters Egoitza Nagusiaren Barne Diseinua by Xiaoshui Li and Zhike Wang is a highly esteemed winner of the very prestigious 2020 Urrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.


UrreBarrualdea· 2020

Virg Casa Headquarters Egoitza Nagusiaren Barne Diseinua

by Xiaoshui Li and Zhike Wang

Client: Topway Design

Urrezko Saria A' Design Award Winner in Barrualdea Category

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Verified Award Winner

Verify Award Status for #95556

Colors

The Design

About Virg Casa Headquarters Egoitza Nagusiaren Barne Diseinua

Virg Casa Egoitza Nagusia Foshan-en (Txina) kokatutako egoitza korporatibo eta erakusketa-espazio bat da. Lau solairuko eraikina egitura zahar baten eraberritzea da eta 4.000 metro koadro hartzen ditu. Lehen eta bigarren solairuetan inportatutako produktuak eta marka propioko produktuak erakusten dira. Hirugarren eta laugarren solairuek lan- eta harrera-gune gisa balio dute. Plano irekiak eremu funtzionalak ardatzetan zehar antolatzen ditu ikusmen-lerroa luzatzeko. Material modernoak erabiltzen dira, besteak beste, altzairu herdoilgaitza, beira akrilikoa, zementu-pintura artistikoa, zementu-adreilua eta plaka zeramikoa.

The Recognition

About the Urrezko Saria A' Design Award

Virg Casa Headquarters Egoitza Nagusiaren Barne Diseinua Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Virg Casa Headquarters Egoitza Nagusiaren Barne Diseinua oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Virg Casa Headquarters Egoitza Nagusiaren Barne Diseinua desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Through fusion of art and technology as well as incorporation of most frequently used materials into interpretation of scenes, the design injects vitality into products and can evoke visitors' imagination with an open spatial form. The areas that display imported products from Italian brands including Ferrari are characterized by coordinated combination of materials, hues and furnishings, which reproduce the pioneering display art at Milan Furniture Fair.
Dimensions & Packaging
Project area: 4,000 sqm
Main Materials: stainless-steel
Tags
VIRG casa, Headquarters, Ceramic, Renovation, Commercial
Production Technology
As a "building material capital", Foshan enjoys a unique advantage in the Research and development and customization of new materials. A large number of modern and new building materials are used in the project, such as stainless steel, acrylic glass, artistic cement paint, cement brick and ceramic plate.
While designing the "City of the Future" on the 2nd floor, the design team took the bearing capacity of floor slabs into account, and hence chose lightweight stainless-steel materials for production.
Design Challenge
While designing the "City of the Future" on the 2nd floor, the designers took the bearing capacity of floor slabs into account, and chose lightweight stainless-steel for production. However, the designers encountered with great difficulties during the production. Since the stainless steel is so hard that is suitable for making linear splicing and geometric shapes, it can only be processed by linear cutting, welding and machine polishing rather than getting the copies from the grotesque molds.
Research
VIRG casa, is a brand that sells upscale Italian tiles and also provides bespoke Italian-style full-house furnishing solutions with its own supply chain.
The brand entrusted Topway Design to create its headquarters situated in Foshan. From architecture to landscape and interior space, Topway Design offered all-round design solutions. Based on the concept of "Home of the Future", the design team created a unique HQ image for the world-class brand, which blends humanism with technology perfectly.
Inspiration
The brand entrusted Topway Design to create its headquarters situated in Foshan. Renovated from an old building, the project consists of four storeys. Based on the concept of "Home of the Future", the design team integrates the brand's Italian DNA with Oriental artistic conception, and created a unique HQ image for the world-class brand, which blends humanism with technology perfectly.
Project Duration
Start time: December 2018
Completion time: April 2019
Location: Foshan City, Guangdong Province, China
Operation Flow
Renovated from an old building, the project consists of four storeys. It serves for multiple purposes, which integrates exhibition space, workplace and corporate culture display space, etc. 1F and 2F are respectively used for displaying imported products and VIRG casa's own-label products, while 3F and 4F function as working and reception spaces. The interior space follows the open architectural design, with functional areas freely arranged alongside axes, which extends the line of sight.
Team Members
Chief designers: Li Xiaoshui, Wang Zhike
Image Credits
Photography: Ouyang Yun

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