Rotass Haute Joallerie Chongqing Bitxi-denda baten barne diseinua by Xiaobing Yao

Rotass Haute Joallerie Chongqing Bitxi-denda baten barne diseinua by Xiaobing Yao is a highly esteemed winner of the very prestigious 2020 Platinozko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

PlatinoBarrualdea· 2020

Rotass Haute Joallerie Chongqing Bitxi-denda baten barne diseinua

by Xiaobing Yao

Client: Yao Xiaobing Design Studio

Platinozko Saria A' Design Award Winner in Barrualdea Category

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The Design

About Rotass Haute Joallerie Chongqing Bitxi-denda baten barne diseinua

Rotass Haute Joallerie Chongqing bi solairutan banatutako 280 metro koadroko bitxi-denda baten barnealdea da. Merkataritza-kale bateko eraikin baten eraberritzeak igeltsuzko plaka, altzairuzko xafla ispiluduna eta altzairuzko hodi zuria erabiltzen ditu. Beheko solairuko aretoko igeltsuzko eskulturak markaren estetika adierazten du, eta kobrezko mailek eta sabai ispiludunak gorantz doan mugimendua sortzen dute. Goratutako tarteko solairu batek espazioa luzatzen du eta VIP harrera gune gisa balio du. Bigarren solairuak elizetako arkitektura-sinboloak aplikatzen ditu erritu-sentsazioa gehitzeko, eta korridoreko horma fazetadunak diamante baten barnealdea gogorarazten du.

The Recognition

About the Platinozko Saria A' Design Award

Rotass Haute Joallerie Chongqing Bitxi-denda baten barne diseinua Platinozko Saria A' Design Award irabazlea da, benetan apartekoak, dotoreak eta handiosoak diren diseinuei ematen zaien aitorpen oso prestijiotsua. Platino-mailako irabazleak sorkuntzaren mirariak dira, sormen intelektualaren mugen lekuko, eta beren diseinatzaileen profesionaltasun parekaezina eta genioa erakusten dute. Diseinu hauek garai baten estetika zehazten duten, gizartearen ongizateari laguntzen dioten eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituzten lan ospetsuenak izatea espero da. Rotass Haute Joallerie Chongqing Bitxi-denda baten barne diseinua bikaintasun-maila transzendentea erakusten duen lana da, eta, zalantzarik gabe, mundua leku hobea bihurtzen duena bere ezaugarri onuragarri eta baliotsuekin. Rotass Haute Joallerie Chongqing Bitxi-denda baten barne diseinua Platinozko Saria A' Design Award irabazi duen lana da, desirak pizten dituena, inspiratzen duena, pozik betetzen duena eta poz handia sortzen duena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
Dimensions & Packaging: The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
Tags: Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
Production Technology: The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
Design Challenge: The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
Research: At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
Inspiration: The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
Project Duration: The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
Patents: Copyrights belong to Xiaobing Yao, 2019.
Team Members: Xiaobing Yao
Image Credits: Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.