Hch Moda Boutique baten Barne Diseinua by SpActrum is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.
ZilarBarrualdea· 2021
Hch Moda Boutique baten Barne Diseinua
by SpActrum
Client: SpActrum
Zilarrezko Saria A' Design Award Winner in Barrualdea Category
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- Verified Award Winner
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The Design
About Hch Moda Boutique baten Barne Diseinua
HCH merkataritza-zentro moderno batean kokatutako moda boutique bat da. Diseinuak areto zutabedun simetrikoan hartzen du oinarri, basilika klasiko baten planoa gogora ekartzen duena. Horrela, barnealdea izaera komertzialetik izaera sakratura igarotzen da. Antolamendua Antzinako Greziako tenpluetan eta Akropoliaren ardatz bisualen printzipioetan ere oinarritzen da. Hiru zubi arrosa elkarri begira jarrita daude, eta bisitariak espazio sakonean zehar gidatzen dituzte. Manikiak zubien gainazaletako zuloetan sar daitezke pasarela bat osatzeko. Beira-zuntzez indartutako hormigoia, terrazoa eta altzairua erabiltzen dira.
The Recognition
About the Zilarrezko Saria A' Design Award
Hch Moda Boutique baten Barne Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Hch Moda Boutique baten Barne Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Hch Moda Boutique baten Barne Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
- Dimensions & Packaging
- 700 sqm
- Tags
- Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
- Production Technology
- GRC, Terrazzo, Steel,
- Design Challenge
- The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
- Research
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
- Inspiration
- The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
- Project Duration
- Design: 2017-2018
Construction Completed: 2019 - Team Members
- Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan, - Image Credits
- Hanqi LI, Zefeng ZHANG
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