Xinwanxin Noodles Primary Function: Jatetxeko Barne Diseinua by Tiao Ouyang

Xinwanxin Noodles Primary Function: Jatetxeko Barne Diseinua by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

ZilarBarrualdea· 2020

Xinwanxin Noodles Primary Function: Jatetxeko Barne Diseinua

by Tiao Ouyang

Client: Oytt Design

Zilarrezko Saria A' Design Award Winner in Barrualdea Category

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The Design

About Xinwanxin Noodles Primary Function: Jatetxeko Barne Diseinua

Xinwanxin Noodles Wuxiko Nanchang kale historikoan kokatutako jatetxe baten barnealdea da. Proiektuak 380 metro koadro hartzen ditu. Sarrerak eskualdeko ezaugarri tradizionalak mantentzen ditu, hala nola horma zuriak, teila beltzak, mentsula-arkuak eta teilatu-hegal jasoak. Egurrezko leiho irekiek eta beirazko bi atek eguzki-argia barnealdera sartzen dute. Lehen solairuko atariak etxe zaharraren jatorrizko beirazko patioa erabiltzen du, beirazko eta egurrezko sareten konbinazioarekin, espazioa banatzen dutenak argia doitzen duten bitartean. Erakusketa-, txikizkako salmenta-, sukalde- eta eserleku-guneak berrantolatu dira autozerbitzuko jangela-eredua bermatzeko.

The Recognition

About the Zilarrezko Saria A' Design Award

Xinwanxin Noodles Primary Function: Jatetxeko Barne Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Xinwanxin Noodles Primary Function: Jatetxeko Barne Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Xinwanxin Noodles Primary Function: Jatetxeko Barne Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is a famous flagship restaurant with a history of 100 years. According to the regional characteristics, the designer combines modernist architectural thinking in the process of conception, trying to break away from the stereotype and break through the established model by means of design, so that the traditional catering brand can innovate under the background of the times.
Dimensions & Packaging: The project covers a total of 380 square meters. The functions of display, sale, kitchen operation and guest seat are mixed and reorganized to fully understand the integrated design of brand spirit, to express and influence the various possibilities of products and space, space and people, people and people, so that customers can enjoy all kinds of experiences while entering and leaving the restaurant.
Tags: Interior, Commercial, Restaurant, Noodles Museum, Natural, Simple, Cultural, OYTT Design
Production Technology: The open wooden windows and two glass doors can bring sunlight into the interior, but also add modern sense of elegance to the original rough and mottled architectural appearance, making the whole restaurant appropriately integrate into the existing space atmosphere of the ancient street. The design of the interior space is as rich as possible to explore. That is, selectively retain, but not deliberately emphasize the sense of mystery and vicissitudes.
Design Challenge: The artistic treatment of the structure is also a key point in the design and planning of this case. The first floor lobby utilizes the original glass patio of the old house, which combines glass and wood grille, and has the function of separating without shading and adjusting the light. The visual changes produced by the interlacing of virtual and real make the diners have a sudden and open feeling to the space when they are walking.
Research: In the center of Wuxi city with many high-rise buildings, the gentle and ancient Nanchang Street is a fascinating soul destination. It is known as "the out-of-print place of the ancient canal culture with the original ecological features of the southern region of the Yangtze River". Xinwanxin Noodles is located here, the designer combines modernist architectural thinking in the process of conception, according to the regional characteristics.
Inspiration: As an inheritor of Wuxi intangible cultural heritage, the owner has a strong demand for the brand upgrading and image display. The door head retains the original ecological features of the the southern region of the Yangtze River along the ancient canal, such as the white wall, black tile, bucket arch and upturned eaves. The silver wire noodles and the sweet rice wine are the signboard features of the restaurant. The designer transforms abstract concepts into perceptible spatial image.
Project Duration: The project started in January 2019 in Wuxi and finished in February 2019 in Wuxi.
Operation Flow: In order to subvert the public's old impression of centuries-old restaurant and lay a solid foundation for the development of the young market, this case changed the original traditional management mode, upgraded to a new of self-service catering model, and added a new retail area.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Jiahui Zhu
Yun Yao
Jin Chen
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiyin Xu, Dining Area, 2019.
Image #2: Photographer Yiyin Xu, Dining Area 2, 2019.
Image #3: Photographer Yiyin Xu, Dining Area 3, 2019.
Image #4: Photographer Yiyin Xu, Hall, 2019.
Image #5: Photographer Yiyin Xu, Dining Area 4, 2019.