Jiu Ming Tang Edari alkoholdunaren ontziratzea by Qi-Jun Wang

Jiu Ming Tang Edari alkoholdunaren ontziratzea by Qi-Jun Wang is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2020

Jiu Ming Tang Edari alkoholdunaren ontziratzea

by Qi-Jun Wang

Client: Wang Qi-jun

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner
Verify Award Status for #96128

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiu Ming Tang Edari alkoholdunaren ontziratzea

Jiu Ming Tang Herensuge Ontzien Jaiarekin lotutako txinatar edari alkoholduaren opari-ontziratze diseinua da. Kanpoko kutxa ingurumenarekiko errespetuzko paperez egina dago eta bero-prentsatze prozesuaren bidez moldeatua. Zigilu gorri batek zorte onerako txinatar nahi tradizional bat adierazten du. Zigilua urratu eta kutxa pergamino baten antzera zabaltzen da, interakziora gonbidatuz. Kanpoko azalera soilak barruko jaiaren ilustrazio koloretsuekin kontrastea egiten du, efektu bisual indartsua sortuz. Diseinuak jaiaren elementu tradizionalak ontziratze moderno batera dakartza, nortasun kulturala sostengatzeko.

The Recognition

About the Zilarrezko Saria A' Design Award

Jiu Ming Tang Edari alkoholdunaren ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Jiu Ming Tang Edari alkoholdunaren ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Jiu Ming Tang Edari alkoholdunaren ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
Dimensions & Packaging: Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
Tags: Bottle type design,Packing design,Earthenware, Knight-errant
Production Technology: The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
Design Challenge: The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
Research: The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
Inspiration: During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
Project Duration: The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
Operation Flow: They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
Team Members: Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han