Pass On Argazki Seriea by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Argazkilaritza eta Argazki Manipulazio Diseinua Competition Category.

BrontzeArgazkilaritza· 2020

Pass On Argazki Seriea

by Eduardo Dulla

Client: Eduardo Dulla

Brontzezko Saria A' Design Award Winner in Argazkilaritza Category

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Colors

The Design

About Pass On Argazki Seriea

Pass On, botila baten barruan zigilatutako mezu baten irudiaren inguruan eraikitako argazki seriea da. Argazki bakoitza hitz bakar batean oinarritzen da, esaterako itxaropena edo anaitasuna, eta hitz hori adierazten du bere esanahiaren bidez edo benetako gertaera baten bidez. Hiru elementu berberak, mezu bat, botila bat eta ura, irudi guztietan agertzen dira, baina gai bakoitza modu ezberdinean lantzen da. Argazkietarako, dekoratuak, akuario bereziak eta mekanismo espezifikoak eraiki ziren. Irudi digitalek interferentzia eta irudien fusioa konbinatzen dituzte, eta tinta-jetez inprimatzen dira kotoizko paperean.

The Recognition

About the Brontzezko Saria A' Design Award

Pass On Argazki Seriea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Pass On Argazki Seriea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Pass On Argazki Seriea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla