Interesting White Primary Function: Bulego Barnealdea, Erakusleku Barnealdea by Kay Deng

Interesting White Primary Function: Bulego Barnealdea, Erakusleku Barnealdea by Kay Deng is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

ZilarBarrualdea· 2020

Interesting White Primary Function: Bulego Barnealdea, Erakusleku Barnealdea

by Kay Deng

Client: Setone Design

Zilarrezko Saria A' Design Award Winner in Barrualdea Category

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Verified Award Winner

Verify Award Status for #97635

View at A' Design Award Press Release Award Badge

Colors

The Design

About Interesting White Primary Function: Bulego Barnealdea, Erakusleku Barnealdea

Book Text: Interesting White beira zatikatzaile inportatuentzako erakusleku gisa ere balio duen bulego barnealde bat da. 80 metro koadroko espazioa Shenzhen-en (Txina) dagoen bulego eraikin batean kokatuta dago, Hong Kongeko kostaldera begira. Harrera-gune multifuntzional hondoratu batek bilera lasaiak, produktu berrien aurkezpenak eta lan malgua ahalbidetzen ditu. Argi-kutxek, ispiluek eta orientazio-sistema batek beira zatikatzaileetara bideratzen dute arreta eta espazio-sentsazioa zabaltzen dute. Materialen artean egurrezko zorua, Mongoliako harri beltza, zuritasun handiko beira eta ohol lakatua daude.

The Recognition

About the Zilarrezko Saria A' Design Award

Interesting White Primary Function: Bulego Barnealdea, Erakusleku Barnealdea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Interesting White Primary Function: Bulego Barnealdea, Erakusleku Barnealdea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Interesting White Primary Function: Bulego Barnealdea, Erakusleku Barnealdea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is located in an office building in Shenzhen, China with views of the Hong Kong coastline, and is an imported glass partition company. When customers visit, this is also the showroom of their products. Need to use as many products as possible without making the space cumbersome and highlighting the company culture.
Dimensions & Packaging: Project scale is 80 square meters
Tags: Office, showroom, sunken, glass partition, multifunctional
Production Technology: Wooden floor, Mongolian black, ultra-white glass partition, lacquered board
Design Challenge: Using the marketing design method summarized by the company for many years, in the case of small project space, the functional division ratio between the exhibition hall and the office is reasonably allocated. Starting from the company's sales purpose, leaving the best scale and landscape to the reception area and conference room, so that customers visiting can see the best presentation of the product, so as to better sell it.
Research: In order to impress visitors, the designer artistically turns the product into a living exhibit. It is not the normal appearance, it will stimulate people to think of more possibilities of using the product, so as to achieve the purpose of sales.
Inspiration: When an 80-square-meter office needs to be a product showroom, the designer makes the product a high degree of living and becomes the protagonist of the space, leaving the best landscape to the customers. The designer was inspired by the Japanese garden corridor, and set up a sunken multifunctional reception area to make business communication more like a chat between friends, and you can see the striking slogans on the product to impress customers during the conversation.
Project Duration: This project was started in August 2019, and was finished in November 2019 in Shenzhen, China.
Operation Flow: The combination of the light box, the guidance system and the glass partition makes the focus on the product, which weakens the impression that the body space is not large. The sense of space extension created by the mirror also highlights the product in the space. The sunken multifunctional reception area, in addition to receiving guests daily, can also be used as a display area for new product launches, and a good choice for employees to work freely.
Patents: Copyrights belong to Kay, 2020
Team Members: Kay
Don
Jef
Ling
Image Credits: Ling,2020