Holiday Gift Set Primary Function: Opari Sortaren Ontziratzea by Salvita Bingelyte

Holiday Gift Set Primary Function: Opari Sortaren Ontziratzea by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2020

Holiday Gift Set Primary Function: Opari Sortaren Ontziratzea

by Salvita Bingelyte

Client: Salvita Design

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Colors

The Design

About Holiday Gift Set Primary Function: Opari Sortaren Ontziratzea

Book Text: Holiday Gift Set jai-oparien bilduma kontsumigarrientzako ontziratze-diseinu bat da. Sortak 80 g-ko txokolate-barra bat, 40 g-ko belar-infusio pakete bat, 200 g-ko ezti naturaleko poto bat eta 140 g-ko kanela-usaineko kandela bat ditu. Ilustrazioak Zemyna Lituaniako lurraren jainkosan inspiratuta daude, hemen zapatilak eta entzungailuak jantzitako figura moderno gisa erakutsita. Jainkosaren ile luze zuriak elurra eta jai-irudi ezagunak ekartzen ditu gogora. Osagaiak islatzen dituen kolore-paleta natural eta leun batek. Ofset, flexografia eta inprimaketa digitala erabiltzen dira.

The Recognition

About the Zilarrezko Saria A' Design Award

Holiday Gift Set Primary Function: Opari Sortaren Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Holiday Gift Set Primary Function: Opari Sortaren Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Holiday Gift Set Primary Function: Opari Sortaren Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)