The Mix Land Kale-jantzien Denda by Yuan Lijun

The Mix Land Kale-jantzien Denda by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

BrontzeBarrualdea· 2020

The Mix Land Kale-jantzien Denda

by Yuan Lijun

Client: Xianxiang Design

Brontzezko Saria A' Design Award Winner in Barrualdea Category

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Verified Award Winner

Verify Award Status for #99894

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Mix Land Kale-jantzien Denda

The Mix Land Hangzhou-n (Txina) dagoen kale-jantzien denda bat da. Diseinu-kontzeptua laborategi baten irudian oinarritzen da, eta kale-kulturaren estetika barne-erakusketan aplikatzen du. Hiru instalazio artistiko dinamikok –energia-erauzketa, kondentsazioa eta deskonposizio-mahaia deiturikoak– soinua, ikusmena eta ukimena konbinatzen dituzte esperientzia interaktibo bat sortzeko. Saturazio handiko urdin neon kolorea, leiho eta ate koloretsuak eta pantaila digitalak dira ikus-azentu nagusiak. Erakusketa-instalazioak espazio irekian berrantola daitezke, eta horrek dendari beharrizan komertzial zein esperientzialetara egokitzeko aukera ematen dio.

The Recognition

About the Brontzezko Saria A' Design Award

The Mix Land Kale-jantzien Denda Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. The Mix Land Kale-jantzien Denda oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. The Mix Land Kale-jantzien Denda beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019