Pizza Marzano Select طراحی داخلی رستوران by Jydp is a highly esteemed winner of the very prestigious 2020 جایزه نقره‌ای A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
نقرهداخلی· 2020
Pizza Marzano Select طراحی داخلی رستوران
by Jydp
Client: Pizza Marzano
جایزه نقره‌ای A' Design Award Winner in داخلی Category
Verified Award Winner
Verify Award Status for #101734The Design
About Pizza Marzano Select طراحی داخلی رستوران
پیتزا مارتزانو سلکت یک فضای داخلی رستوران پیتزا واقع در شانگهای است. مفهوم طراحی از اشکال هندسی به‌وجودآمده هنگام برش و تقسیم پیتزا الهام گرفته شده است. فرم‌های نیم‌دایره‌ای در بازشوی نما، ستون‌ها و دیوارهای آشپزخانه به کار رفته‌اند. یک دیوار شاخص، هزاران میله اکریلیک آبی را در خود جای داده که می‌توانند در الگوهای مختلف چیده شوند. سقف‌ها از مصالح آکوستیک استفاده می‌کنند و بخش منحنی سقف با پنل‌های آکوستیک مشبک تکمیل شده است. میزهای انعطاف‌پذیر پذیرای مهمانان تنها، گروه‌های کوچک و جمع‌های بیش از ده نفر هستند.
The Recognition
About the جایزه نقره‌ای A' Design Award
Pizza Marzano Select طراحی داخلی رستوران برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Pizza Marzano Select طراحی داخلی رستوران انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Pizza Marzano Select طراحی داخلی رستوران آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand spirit is to express chic lifestyle and playful sense inspired by sharing pizza behave.Therefore,a concept of pizza geometric cutting shape come out and combined the brand pattern with space form,emphasized the new brand color from all fixture to soft-furnish and introduced more share seats inside and along the store front.
It comes another challenge that we have to create a flexible element can be change easily by location and time.Therefore,a feature wall with thousands of blue acrylic sticks was created as a flexible element that can be adjust with different pattern. - Dimensions & Packaging
- From the core pizza geometry concept,the half circle shape fully applied along the faced opening structure to the column and kitchen walls of interior. All the operation function fixture like POS station,the dividing partition,the take away stand and storage cabinet are designed with all shapes and became part of the space design rather than an individual function fixture.
- Tags
- JYDP design studio, Pizza's geometry, flexible, restaurant, sharing, family friendly, brand consistency, playful, enjoyable
- Production Technology
- With the requirement of sound-proof,it not only all the ceiling were designed with acoustic material,but also the half curve ceiling along the feature wall is applied with acoustic perforated panel. This wall,meanwhile,becomes the flexible feature wall with thousands of blue acrylic sticks on.
The brand color comes along with all material from bespoke pattern tile,powder-coded metal to fabric and leather which enhance the consistency of their brand recognition which at the same time echoed all the shape and delivered a strong modern 2D geometric scenario to the environment. - Design Challenge
- The most difficult challenge is to applying the big scale curve shape into different area with different custom material in the condition of very low budget.
- Research
- Before we starting design the space , we did research a lot backgounrd of the brand and original idea of creating the new secondary brand by interviewing and discussing with the brand team and our clients. By undersanding how the client want to achieve for the project, we also did a lot research on the similar restaurant brand and customer expectation.
- Inspiration
- As a pizza restaurant,the overall concept inspiration is coming from the geometric form of pizza slides when cutting and sharing.
- Project Duration
- The project is location in shanghai which started from October 2019 and finished on December 2019
- Operation Flow
- The restaurant is targeting the family customer and youth , in order to fit different kind of customer , we applying multiple type of flexible tables in the layout for single, 2 people , 4people or a group more than 10 to use. The customer flow is clearly leading by the seating area, that they can easily choose where they want to seat.
- Patents
- Copyrights belong to JYDP,2019
- Team Members
- Michelle Sun
Leah Li
Shirley Wang - Image Credits
- Image #1: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #2: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #3: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #4: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #5: Photographer Raitt Liu,Pizza Marzano Select,2020
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