2030 Messaging Gift کارت هدیه by Tist is a highly esteemed winner of the very prestigious 2020 جایزه آهنی A' Design Award in طراحی هدیه و سوغات Competition Category.

آهنهدیه· 2020

2030 Messaging Gift کارت هدیه

by Tist

Client: Tist

جایزه آهنی A' Design Award Winner in هدیه Category

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Verified Award Winner

Verify Award Status for #102099

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2030 Messaging Gift کارت هدیه

هدیه پیام‌دار ۲۰۳۰ مجموعه‌ای از کارت‌های هدیه است که برای مصرف‌کنندگان دهه بیست تا سی سالگی طراحی شده است. این کارت‌ها را می‌توان در تمامی فروشگاه‌های برند یک شرکت جهانی سبک زندگی استفاده کرد. هر کارت پیامی کوتاه از دلگرمی، تحسین، دلجویی یا تبریک را در بر دارد که با کلماتی آشنا برای این گروه سنی نوشته شده است. ده نوع از این کارت‌ها تولید شده که هر یک ابعادی برابر با ۵۰ در ۹۰ میلی‌متر دارند. رنگ‌ها و متریال‌های گوناگون به‌صورت لایه‌ای روی هم قرار گرفته‌اند تا به سطح کارت جلوه‌ای سه‌بعدی ببخشند. این کارت‌ها به افراد امکان می‌دهند پیامی بفرستند و در عین حال آن را برای خود نیز نگه دارند.

The Recognition

About the جایزه آهنی A' Design Award

2030 Messaging Gift کارت هدیه برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از 2030 Messaging Gift کارت هدیه انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. 2030 Messaging Gift کارت هدیه به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensions & Packaging: 50mm*90mm0.03mm / 10 types
Tags: Card, Message
Production Technology: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Design Challenge: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Research: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiration: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Project Duration: May ~ December, 2018, All brand stores of CJ Group in Korea
Operation Flow: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Team Members: TIST, Client : CJ