Kt 5g مجسمه فضای باز by Tist is a highly esteemed winner of the very prestigious 2020 جایزه نقره‌ای A' Design Award in طراحی هنرهای زیبا و چیدمان هنری Competition Category.

نقرههنرهای زیبا· 2020

Kt 5g مجسمه فضای باز

by Tist

Client: Tist

جایزه نقره‌ای A' Design Award Winner in هنرهای زیبا Category

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Verified Award Winner

Verify Award Status for #102106

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kt 5g مجسمه فضای باز

KT 5G مجموعه‌ای از مجسمه‌های فضای باز است که در مرکز شهر سئول در کره جنوبی نصب شده‌اند. این مجسمه‌ها ویژگی‌های اصلی سرویس ارتباطی 5G را که شامل سرعت بالا، تأخیر کم و اتصال‌پذیری گسترده است، بیان می‌کنند. رنگ‌های روشن، الگوها و شکل‌های فلش نمایانگر اتصال‌پذیری، سرعت و جریان داده هستند، در حالی که پهپادها و رانندگی خودران به کاربردهای آشنای این فناوری اشاره دارند. این مجسمه‌ها از ورق‌های فولادی ساخته شده‌اند که خم و جوش داده شده و سپس با رنگ اورتان پرداخت شده‌اند. مجسمه‌های کوچک‌تر همچنین به عنوان نیمکت عمل می‌کنند، بنابراین این تأسیسات یک محل استراحت هنری در امتداد مسیر پیاده‌روی پرتردد ایجاد می‌کند.

The Recognition

About the جایزه نقره‌ای A' Design Award

Kt 5g مجسمه فضای باز برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Kt 5g مجسمه فضای باز انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Kt 5g مجسمه فضای باز آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimensions & Packaging: 1.5T SUS + urethane paint / 32m*6.8m
Tags: 5G, Craig and Karl, Outdoor sculpture
Production Technology: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Design Challenge: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Research: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiration: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Project Duration: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Operation Flow: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Team Members: TIST, Client : KT and Illustrator : Craig and Karl