Pop Pop طراحی رویداد by Tist is a highly esteemed winner of the very prestigious 2020 جایزه برنزی A' Design Award in طراحی رویداد و مراسم Competition Category.
برنزرویداد· 2020
Pop Pop طراحی رویداد
by Tist
Client: Tist
جایزه برنزی A' Design Award Winner in رویداد Category
Verified Award Winner
Verify Award Status for #102112The Design
About Pop Pop طراحی رویداد
پاپ پاپ یک طراحی رویداد فصلی زمستانی است که برای هشت فروشگاه معاف از مالیات در کره طراحی شده است. این پروژه عناصر فرهنگی را با فضای خرده‌فروشی ترکیب می‌کند تا چیزی بیش از یک تجربه خرید ارائه دهد. مضمون «روستای بابانوئل» زمستان، کریسمس و هدایا را در کنار هم قرار می‌دهد و لحظات ارزشمند سفر را به یاد می‌آورد. تصویرسازی‌های شخصیت‌ها، حیوانات و درختان با خطوطی که بر هم می‌افتند به هم پیوند می‌خورند، به‌گونه‌ای که تصاویر همچون یک پازل خوانده می‌شوند. نورپردازی نئون‌فلکس، آکریلیک و فومکس برای افزودن رنگ و نور به فضای معماری سفید به کار رفته‌اند.
The Recognition
About the جایزه برنزی A' Design Award
Pop Pop طراحی رویداد برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Pop Pop طراحی رویداد انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Pop Pop طراحی رویداد نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
- Dimensions & Packaging
- Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
- Tags
- Winter, Christmas, Jordy, Santa
- Production Technology
- As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
- Design Challenge
- The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
- Research
- Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
- Inspiration
- We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
- Project Duration
- Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
- Operation Flow
- The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
- Team Members
- TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk
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