Preludes انیمیشن ترکیبی چندرسانه‌ای by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 جایزه آهنی A' Design Award in طراحی فیلم، ویدیو و انیمیشن Competition Category.
آهنفیلم· 2020
Preludes انیمیشن ترکیبی چندرسانه‌ای
Client: Matthew Rankin
جایزه آهنی A' Design Award Winner in فیلم Category
Verified Award Winner
Verify Award Status for #103476The Design
About Preludes انیمیشن ترکیبی چندرسانه‌ای
پرلودز یک انیمیشن کوتاه ترکیبی چندرسانه‌ای بر اساس شعری هم‌نام اثر تی. اس. الیوت است. این فیلم یک دقیقه و هشت ثانیه به طول می‌انجامد و تصویرسازی‌های الیوت را با یک قطعه موسیقی اصیل و اورجینال همراه می‌سازد. صحنه‌ها بیشتر از طریق مضمون و صدا به هم پیوند خورده‌اند تا از طریق یک سبک بصری واحد. این اثر ترکیبی از انیمیشن دوبعدی و سه‌بعدی است که در نرم‌افزار Cinema 4D مدل‌سازی شده، با Redshift رندر گرفته شده و در After Effects ترکیب‌بندی شده است. نماهای هوایی به سطح خیابان تغییر می‌یابند، جایی که شخصیت‌ها از پشت پرده‌ها از کنار یکدیگر عبور می‌کنند. این انیمیشن با استفاده از متنی کهن، بازتابی از زندگی مدرن ارائه می‌دهد.
The Recognition
About the جایزه آهنی A' Design Award
Preludes انیمیشن ترکیبی چندرسانه‌ای برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Preludes انیمیشن ترکیبی چندرسانه‌ای انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Preludes انیمیشن ترکیبی چندرسانه‌ای به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
- Dimensions & Packaging
- Duration: 1-minute, 08-seconds
- Tags
- poetry, animation, motion graphics, 2D, 3D, after effects
- Production Technology
- Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
- Design Challenge
- The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
- Research
- For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
- Inspiration
- Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
- Project Duration
- The project was started 20 December 2019 in New York City and completed in February 2020.
- Operation Flow
- I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
- Team Members
- Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae
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