Cut and Paste برندسازی by Lisa Winstanley is a highly esteemed winner of the very prestigious 2021 جایزه طلایی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
طلاگرافیک· 2021
Cut and Paste برندسازی
Client: Lisa Winstanley
جایزه طلایی A' Design Award Winner in گرافیک Category
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The Design
About Cut and Paste برندسازی
این مجموعه ابزار پروژه، Cut and Paste: Preventing Visual Plagiarism، به موضوعی می پردازد که می تواند همه را در صنعت طراحی تحت تاثیر قرار دهد و در عین حال سرقت علمی بصری موضوعی است که به ندرت مورد بحث قرار می گیرد. این می تواند به دلیل ابهام بین گرفتن مرجع از یک تصویر و کپی کردن از آن باشد. بنابراین، آنچه این پروژه پیشنهاد می‌کند، آگاهی بخشی به مناطق خاکستری پیرامون سرقت ادبی بصری و قرار دادن آن در خط مقدم گفتگوهای پیرامون خلاقیت است.
The Recognition
About the جایزه طلایی A' Design Award
Cut and Paste برندسازی برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های درجه یک، شگفت‌انگیز و برجسته اعطا می‌شود. برندگان طلا آفرینش‌هایی بسیار نوآورانه، دوراندیش و خیره‌کننده‌اند که نبوغ، خرد و مهارت طراحان خود را بازمی‌تابانند. از Cut and Paste برندسازی انتظار می‌رود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بی‌سابقه عرضه می‌کند. این طراحی برنده جایزه طلایی A' Design Award پروژه‌ای خیره‌کننده و ارجمند است که سود فراوان می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Cut and Paste برندسازی احساسات شدید میل را پدید می‌آورد، شور را برمی‌انگیزد، خلاقیت را تشویق می‌کند و ما را شیفته می‌سازد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
- Dimensions & Packaging
- The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
- Tags
- branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
- Production Technology
- This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
- Design Challenge
- The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
- Research
- To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- Inspiration
- The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- Project Duration
- The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
- Operation Flow
- This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
- Patents
- Copyrights belong to Lisa Winstanley, 2020
- Team Members
- Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng - Image Credits
- Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
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