Breath مجموعه پوستر by Na An is a highly esteemed winner of the very prestigious 2020 جایزه برنزی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
برنزگرافیک· 2020
Breath مجموعه پوستر
by Na An
Client: Luxun Academy Of Fine Arts
جایزه برنزی A' Design Award Winner in گرافیک Category
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The Design
About Breath مجموعه پوستر
نفس مجموعه‌ای از پوسترها است که برای ترویج آگاهی از سلامت عمومی در طول همه‌گیری کووید-۱۹ خلق شده‌اند. این پوسترها از فرم‌های مثبت و منفی استفاده می‌کنند و نیمرخ چهره را با لبه‌ی یک ماسک ترکیب می‌کنند. خطوط مشترک، رابطه‌ای همزیستانه میان تنفس و محافظت را القا می‌کنند. عناصر دیگری مانند آسمان، شهر، قلب و ضربان قلب، این مضمون را به مفاهیم اجتماع و وحدت گسترش می‌دهند. گرافیک‌ها با دست طراحی شده و با نرم‌افزار ویرایش تصویر آماده‌سازی شده‌اند. ابعاد هر پوستر ۷۰۰ در ۱۰۰۰ میلی‌متر است.
The Recognition
About the جایزه برنزی A' Design Award
Breath مجموعه پوستر برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Breath مجموعه پوستر انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Breath مجموعه پوستر نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The posters mainly use the method of positive and negative shapes in the graphic design, combine the side face of person with the edge of masks, it suggests a symbiotic relationship between breathing and masks. The main figure is combined with graphic elements such as people, sky, city, heart and heartbeat, from three levels of symbiosis, the sky, with one heart, it causes people to think about relationship among prevention, confidence, community, unity.
- Dimensions & Packaging
- 700 mm x 1000 mm.
The posters are now used on Web pages, WeChat and Apps, will be used in print media, magazines, digital media and Motion Graphics in the future. - Tags
- Mask, person, side face, symbiosis, sky, heart, positive and negative shape
- Production Technology
- The works used hand-drawn graphics, and were designed and produced by Adobe Photoshop software.
- Design Challenge
- How to use graphics, a borderless language, to enhance people's confidence and courage, and use scientific methods against the virus. Masks, face, buildings, city, heart, heartbeat and so on, the combination of the shapes makes people think about the community for mankind and the importance of trust and unity from the perspective of history and society.
- Research
- Research Objectives: Called on people to protect themselves scientifically, have conviction in winning the battle against COVID-19, and make continuous efforts in fighting the epidemic. Methodology: Use positive and negative shapes and combination of gradient in graphic design.
- Inspiration
- The epidemic of COVID 19 inspired me to design a series of posters, the inspiration comes from masks and faces, Masks are the most effective and convenient way to prevent the spread of the virus. Now, the world has become such a indivisible community for mankind. We breathe together and share the same fate. We are confident that with the concerted efforts of the global community, fight against COVID 19, publicize epidemic prevention knowledge, and advocate the harmonious symbiosis between man and man.
- Project Duration
- The project finished in February 2020 in China, and has been exhibited in three exhibitions of public service advertising contest, from February 2020 to today.
- Operation Flow
- This series of posters can be expanded in different Spaces. On two-dimensional, they can extend to a book or a logo by adding content, such as pictures and information that people united in their fight against viruses. In three dimensions, through the use of materials, they can be transformed into interactive three-dimensional posters or installation art. In realm of time, they can be designed as motion graphic.
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