Everything مجموعه کتاب by Na An and Huanyi Liu

Everything مجموعه کتاب by Na An and Huanyi Liu is a highly esteemed winner of the very prestigious 2020 جایزه آهنی A' Design Award in طراحی رسانه چاپی و منتشرشده Competition Category.

آهنچاپ· 2020

Everything مجموعه کتاب

by Na An and Huanyi Liu

Client: Luxun Academy Of Fine Arts

جایزه آهنی A' Design Award Winner in چاپ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Everything مجموعه کتاب

هرچیز مجموعه‌ای از دو کتاب درباره فرهنگ سنتی چین است. دوازده شاخه زمینی محتوای اصلی را تشکیل می‌دهند که با فصل‌ها، جشنواره‌های خورشیدی و برج‌های چینی ترکیب شده‌اند. هر کتاب ۱۷۰ در ۳۰۰ در ۲۵ میلی‌متر اندازه دارد و از چوب و کاغذ ویژه ساخته شده است. صحافی از شکل تاخوردگی کتاب‌های باستانی چینی پیروی می‌کند، به‌گونه‌ای که ورق‌زدن صفحات آسان است و می‌توان آن‌ها را به‌صورت جزئی یا کامل باز کرد. فرآیند تولید شامل حکاکی لیزری، چاپ لیزری، شیاردهی و داغی طلاکوب است. طرح‌بندی از گرافیک‌های دست‌کشیده، هنر بافت و تن‌های خاکستری بالا بهره می‌برد.

The Recognition

About the جایزه آهنی A' Design Award

Everything مجموعه کتاب برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Everything مجموعه کتاب انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Everything مجموعه کتاب به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These are books about traditional culture, it contains the philosophy of development and change of everything. The book is created with the twelve earthly branches as main content, combined with seasons, solar terms, Chinese zodiac. In layout design, it selects objects like leaves, buds, flowers and stones, uses methods of combination, reconstruction, contrast. In binding process, it was bind in folding form of ancient Chinese books, used wood, special paper and hot stamping materials.
Dimensions & Packaging: There are two books altogether, the size of each book: 170mm x 300mm x 25mm.
The books are available for printing media, motion graphics and installation art now, and they will be used for web pages, App, digital media in the future.
Tags: traditional culture, the twelve earthly branches, everything, reconstruction, Chinese book, bind in folding form, wood, special paper, hot stamping
Production Technology: Books are made of wood and special paper. Printing process includes laser engraving, laser printing, creasing and hot stamping. In layout design, the books used hand-drawn graphics, texture art and the hue of the high gray. The software being used are Adobe Illustrator and Adobe Photoshop.
Design Challenge: The hardest part of this design is the exact expression. From a historical perspective, everything changes in a regular way, people should go with nature and seize the moment. From a social perspective, things are small, the world is big, people need to be open-minded, keep harmonious coexistence with everything. How to express Chinese culture and traditional philosophy through bookbinding and layout design is the research challenge.
Research: The research objectives is the redesign of traditional culture, it is also a response to the growing demand for traditional culture and Chinese elements in commercial design. The design methods include folding and binding, layout design, material application, etc. Printing tools includes laser engraving, laser printing and hot stamping. The conclusion is that the ingenious combination of modern elements and historical culture can achieve better design results.
Inspiration: Firstly, the rise of Chinese culture and national traditions in both commercial design and academic field is a important background factor. Secondly, the research on ancient Chinese books has given the project a lot of technical support. Thirdly, with the development of media, the research on media of books has been further deepened, the physical book should continuously enhance its artistry and collectivity. Finally, the philosophical, traditional and cultural content is the inspiration in design.
Project Duration: The project started in March 2019 and finished in June 2019 in China.
Operation Flow: The binding form of folding comes from the ancient book. It has the advantage of being easy to turn the pages, and gives people a sense of history and philosophy. This kind of page binding, book could be expanded as needed, in part or all. When the person reads, can produce a lot of continuous space. This is an elegant dynamic process, the layout is constantly changing, whether the book closed or open, will produce different three dimensional display.
Team Members: Huanyi Liu